OverviewDirector of Sales, EMEA, Parks

role at NBCUniversal (Parks). We are looking for a strategic and commercially driven leader to guide business Development and drive growth across the UK, Ireland, and broader EMEA markets. This role sits within the EMEA Sales Division of Universal Destinations and Experiences, a subsidiary of NBCUniversal’s global entertainment group headquartered in Orlando, Florida, which operates Universal theme parks and resort properties worldwide. This position focuses on the travel industry and is not part of NBCUniversal''s media division, though we are part of the same global family.

Responsibilities

Sales Strategy and Planning: Develop and implement strategic sales plans aligned with company goals and growth targets.

Lead business development

Expand the company’s footprint across the UK, Ireland, and wider EMEA region in line with agreed business goals

Maintain deep market awareness of competitors, key clients, and industry peers to inform sales strategies and product positioning

Collaborate cross-functionally with product development, pricing and e-commerce to ensure full alignment between commercial and strategic goals and technical delivery, as well as seamless trade partner and guest experiences

Lead the delivery and implementation of future ticketing and hotel connectivity technologies, aligning with the company’s roadmap

Ensure consistent use and adoption of sales effectiveness tools (e.g., Salesforce) to drive data accuracy, forecasting, and performance tracking.

Evaluate current sales processes and ways of working to identify areas for improvement and propose innovative, value-adding solutions.

Partner Management

Establish and cultivate exceptional relationships with strategic partners and industry leaders

Fiscal responsibility for sales budget, spending and reporting

Report on sales performance, insights and forecast future sales trends

Serve as the senior commercial point of contact for Partners, building trust-based relationships and influencing long-term strategy by understanding their goals and KPIs

Coordinate with regional and global counterparts to scale success, share best practices, and support business strategy

Team Leadership

Overseeing the day-to-day sales operations, including sales forecasting, budgeting, reporting and resource allocation

Lead, coach, and empower a high-performing sales team to exceed targets and embrace a performance-driven culture.

Set clear goals, provide regular performance feedback, and foster professional development and mentoring opportunities.

Report regularly on sales results, market insights, and future sales forecasts to internal stakeholders.

Qualifications

Significant experience in sales within the travel sector, ideally in mid or senior management within a tour operator, travel agency, ticket broker or attraction

Deep understanding of leisure travel within UK and Ireland and the wider EMEA market

Proven track record of success in achieving sales targets and driving revenue growth.

Demonstrated success in developing and executing sales strategies.

Ability to deliver persuasive, data-driven presentations to internal stakeholders, partners, and clients at all levels

Familiar with API attribute-based pricing e-ticketing solutions and hotel connectivity platforms

SalesForce experience is desirable

Knowledge of inbound and outbound travel industry would be advantageous and knowledge of the Theme Park and Visitor Attractions industry is desirable

An active and knowledgeable networker with high business acumen and strategic agility

Prior experience in a leadership capacity, managing, inspiring and mentoring sales teams is desirable

Ability to motivate, coach, and lead a sales team to achieve targets.

Must have excellent communication and interpersonal skills with the ability to collaborate and communicate effectively and consistently with colleagues and cross divisional stakeholders

Ability to identify and solve problems effectively and make sound decisions.

Excellent relationship management and influencing skills

Excellent presentation skills

Able to diplomatically work with and influence third parties, both internal and external

Strong sales and negotiation skills

Able to work in a matrix organization

Hybrid role: 3 days a week based out of our London office

Additional InformationAs part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal''s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

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