Growth Lead (Remote)

Zenna is on a mission to revolutionize migraine care. Using cutting-edge sound technology and neuroscience, our mobile app delivers fast, natural solution through personalized brainwave soundscapes—helping people living with migraine reclaim their quality of life.We’ve already proven it works: after a viral surge on social media, our user base tripled in just 48 hours in Red Note. Now, we’re expanding our team to harness this momentum and build a global community of engaged, supported users.We’re looking for a Growth Lead to own our user acquisition and retention strategy—whether you’re a rising growth marketer ready for your next challenge or a seasoned leader eager to build something from the ground up.Why Join Us?Make a Real Impact: Help thousands of people live and work free from the limits of migraines.Proven Traction: We’ve achieved product-market fit and demonstrated success with rapid viral growth—now we’re scaling globally.Technology Advantage: Access to unique clinical outcome (migraine frequency, intensity, medication reduction) that sets us apart in digital health.Collaborative Team: Work with leading doctors, neuroscientists, and experienced health tech entrepreneurs.Compensation: Flexible with equity upside.Tasks
? What You’ll DoScale User Growth: Lead and execute creative growth strategies to take us from thousands to tens of thousands of users worldwide.Performance Marketing: Run high-impact campaigns on TikTok and Instagram (must-have), plus test new channels and platforms.Influencer Collaborations: Build and manage relationships with creators, health advocates, and community leaders to fuel organic and viral growth.Funnel Optimization: Design, test, and refine the entire user journey—from awareness ? onboarding ? subscription ? retention.Experimentation: Run growth experiments to increase session frequency, symptom tracking, and long-term engagement.Partnerships: Drive collaborations with health communities, advocacy groups, corporate wellness programs, and complementary wellness apps.Data-Driven Decisions: Use clinical and engagement data to improve CAC/LTV ratios and inform marketing strategy.Requirements
About YouHands-on experience with growth marketing and user acquisition, especially on TikTok and Instagram.Familiarity with app store optimization, paid social, and search marketing.Comfort with growth experiments, cohort analysis, and data-driven decision-making.Understanding of patient privacy, healthcare compliance, or a strong willingness to learn.Strong communication skills to collaborate across product, marketing, and clinical teams.Nice to have:Experience with Xiaohongshu (Red Note) or other emerging social platforms.Background in influencer partnerships, digital health, wellness, or pain/neurology-focused products.Exposure to D2C and B2B2C growth.Ready to Grow With Us?This is your chance to shape the growth engine of a breakthrough health tech startup at a pivotal moment. If you’re excited by the challenge of scaling a proven product, experimenting with new growth channels, and building a supportive global community—we’d love to hear from you.
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