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Permanent

External Communications and Marketing Manager

London
money-bag Negotiable
A61F01C1EBED02801AA091ADDCE7F2E7
Posted 3 days ago

This job is brought to you by Jobs/Redefined, the UK''s leading over-50s age inclusive jobs board.Company DescriptionSmiths Interconnect, is a global leader in the design and manufacture of high-performance interconnect solutions. Our products are used in mission-critical applications across industries such as aerospace, defense, telecommunications, and industrial markets. At Smiths Interconnect, we are committed to innovation, quality, and providing cutting-edge solutions that connect the world''s most demanding systems.Smiths Interconnect is part of Smiths Group. For over 170 years, Smiths has been pioneering progress by engineering for a better future. We serve millions of people every year, to help create a safer, more efficient and productive, and better-connected world across four global markets: energy, security and defense, space and aerospace and general industrial. Listed on the London Stock Exchange, Smiths employs c.16,000 colleagues in over 50 countries.Job DescriptionOur approach to communications focuses on understanding our customers and stakeholders to ensure we:engage and drive loyalty with consistent and deliberate messagesdesign intentional and meaningful interactions through a variety of channelsbuild the brand and profile with relevant and considered contentdrive different buying decisions and purchasing outcomesThe

External Communications Manager

is responsible for developing and executing communication initiatives that enhance our brand and further our engagement with key external stakeholders. More specifically this role will manage the externally facing website and social media channels, and ensure content is timely, accurate, and aligned with our voice and messaging strategy. The role will work closely with our internal specialist teams and advisers to coordinate campaigns, media relations, and content development, ensuring alignment with overall communication goals. In addition, they support internal communications by collaborating with cross-functional teams to ensure consistent messaging, promoting employee engagement, and aligning internal narratives with external communications. The ideal candidate combines strong writing, digital communication, and storytelling skills with a strategic mindset to effectively represent our brand and voice across all platforms.This role requires a deep understanding of both internal and external audiences and market segments, and an acute awareness of the channels and best practices, alongside understanding the current performance of the website and social media channels and making changes where needed to ensure they are impactful for the various target audiences.The role must partner and work collaboratively with both internal and external stakeholders and manage third party agencies and advisers to drive true value and collaboration.ResponsibilitiesGeneralPrepare targeted and specific internal or external communication plans and content where neededOwn our brand and messaging with consistency across all channelsUnderstand the wider marketing landscape including events, trade shows and new product launchesBuild strong relationships with these technical and expert teams to find opportunities to collaborateWork closely with other Smiths communication teams to align messaging where appropriateCorporate CommunicationsPrepare press releases for senior appointments and other company newsBuild media relations including trade press around the company''s sector verticalsDesign and plan content around the annual calendar and key eventsDigital and Social Media ManagementOversee the content strategy, maintenance, and performance of the company website, ensuring information is accurate, engaging, and up to date, supporting the company''s business objectives.Manage SEO/SEM effortsUse digital metrics (e.g. site traffic, visitor paths, conversion rates) to optimise online marketing spendTest the performance of landing pages, content, and product placementCoordinate with marketing and communications to align online activity with broader campaign initiativesManage the organisation''s social media presence, including content creation, scheduling, monitoring, and engagement across relevant platforms.Support executive communications and thought leadership for our social media channels.Track and report on key performance metrics for website and social media, using insights to inform future content and campaigns.Agency CollaborationServe as the primary point of contact for the organisation''s appointed communications/PR agency.Brief the agency on campaigns, initiatives, and priorities; review and approve content and proposals.Coordinate joint planning, timelines, and deliverables to ensure alignment with internal goals and messaging.Internal Communications (as a secondary responsibility)Support the creation and delivery of internal communications to keep employees informed, engaged, and aligned with company values and goals.Assist in drafting internal announcements, news stories, leadership messages, and content for internal platforms.Partner with HR and other departments to promote internal initiatives, events, and culture programmes.QualificationsEducation RequirementsRequired/PreferredEducation LevelAdditional QualificationsDegree in Communications or MarketingExperience7+ years in communications, with experience in corporate communications and marketing for global organisations.Technical Knowledge and SkillsExemplary writing and editing skills, ability to get to the heart of a story and think ''receiver'' not ''transmitter''Ability to take technical products / concepts and communicate them in easy-to-understand languageB2B social media and SEO/SEM experience preferredExperience managing agency relationships strongly desirableFamiliarity and experience with reporting tools and methodologiesConfident and outgoing, able to quickly build strong relationships and work closely with senior level executivesDigital tool savvy including AI tools, aware of what''s out there and how to use it and a quick learner when presented with new communication toolsBreakthrough thinker, attracted by finding new and better ways to do things, curious and willing to learnCollaborative by nature, committed to team achievementPerforms work without appreciable directionAbility to manage stakeholders and time effectivelyWell organised and detail orientatedGood computer skills, including MS Office and communication technology platformsVideo editing and Photoshop skills desirableAbility and flexibility to travel when requiredYou should note that your title and job description are not exhaustive, and the Company may require you from time to time to undertake other reasonable tasks within your capacity.Planning and Decision Making''Complete to finish'' mindset, organised, and logistically thoughtful, ability to spot problems in advanceDelivery focused, able to roll their sleeves up and get stuff doneComfortable with autonomy, keen to make the most of freedom within a frameworkAbility to take ownership of decisionsCommitted to measurement of activities where possible to evidence return on investmentContributes to the development of new concepts, techniques, and standards in communicationsParticipates and presents at meetings with internal and external stakeholdersScope and ComplexityThis role can have a disproportionate impact on the brand and success of our business, helping to inspire and motivate our colleagues to be their bestAs part of a small team, this role has exposure to stakeholders at the highest level of the business, as well as colleagues and teams from across the worldDelivering effective communications and marketing in a global, multicultural and multi-lingual environmentHas the ability to thrive with different maturity levels in the business, time zones, and cultural expectationsLiaisonsIndividuals: Smiths Interconnect President, Senior Leadership Team, Business Unit Management Teams, Site Leads, Ambassador Network, Marketing Team, Global Communications Team (Smiths Group and other Divisions)Departments: HR, Finance, Legal, Business Information Services (BIS/IT), HSEExternal: Translation Services, Copywriters, Communication Tool Providers, External Communications Agency, Marketing AgencyHealth, Safety and Environment RequirementsThis position is required to assure compliance of Company operations to all applicable laws, regulations and standards, good business practices and company documented procedures (including knowledge of all standards, government occupational health and environmental regulations and statutes related to the site) and follow all environmental requirements consistent with supporting the company''s environmental performance goals.Complete and actively participate in all other EHS training requirements.We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.Additional InformationWith colleagues stretching across the globe, we are proud of our diversity. To foster inclusivity, we run employee resource groups (ERGs) to provide a safe space for employees to connect and support each other. Our cross-business ERGs include Veterans, Pride Network, Black Employee Network, Women@Work Network, and Neurodiversity.Across our company, we recognize excellence, culminating in the Smiths Excellence Awards, our annual celebration of the most extraordinary activities, people, and projects that best showcase our strengths and help drive our business forward. We announce these on our annual Smiths Day, a global celebration of Smiths around our network.Join us for a great career with competitive compensation and benefits, while helping engineer a better future.We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.At no time during the hiring process will Smiths Group, nor any of our recruitment partners ever request payment to enable participation - including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career''s website (Careers - Smiths Group plc)

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