OverviewWe are a fast-growing

B2B tech company

focused on delivering cutting-edge AI and digital solutions to help businesses transform, automate, and scale. Our clients range from innovative startups to enterprise-level organizations across various industries. We are looking for a strategic and creative

Content and Growth Marketer

to help us build a strong online presence, position our brand as a thought leader, and drive measurable business growth.

Responsibilities

Thought Leadership and Community Engagement

Position the company and our team as experts in the AI and tech space through owned and earned content

Identify speaking or publication opportunities and contribute to industry conversations

Build and engage a community of followers, clients, and potential partners on social and professional platforms

Content Strategy and Brand Building

Develop and execute a content strategy that builds brand awareness, showcases our expertise, and educates our target audience

Create and manage a content calendar covering thought leadership articles, case studies, whitepapers, blog posts, email campaigns, and social media

Collaborate with internal teams (vertical leads, sales, tech teams) to extract insights and turn them into compelling stories

Ensure all content is aligned with brand voice, tone, and positioning

Organise and coordinate events when necessary, including local and global locations

Optimize content for SEO and user engagement

Growth Marketing and Lead Generation

Plan and execute growth initiatives to attract and convert B2B leads (e.g., via LinkedIn, email campaigns, partnerships, content distribution)

Identify and test new channels or tactics to drive qualified traffic and leads

Collaborate with sales to align marketing activities with pipeline generation goals

Track and report on KPIs for content performance and lead generation (traffic, conversions, engagement, etc.)

Analyze Performance

Dive deep into marketing data to track KPIs, identify trends, generate actionable insights, and report on the effectiveness of growth initiatives

Leverage AI-powered analytics tools where applicable

Automation and Tools

Utilize and optimize marketing automation platforms, CRM systems, and other marketing technology to streamline workflows, personalize communications, and scale efforts

Qualifications

8+ years of experience in a Growth Marketing, Digital Marketing, or similar role, preferably within a B2B SaaS, IT consulting, or technology company

Strong analytical skills with the ability to interpret complex data, identify patterns, and translate insights into actionable strategies

Proficiency with analytics tools (e.g., Google Analytics, Pipedrive, CRM dashboards, etc.)

Proven track record of designing, executing, and analyzing marketing experiments (A/B testing, multivariate testing)

Solid understanding and practical experience across various digital marketing channels (SEO, SEM, social media, email marketing, content marketing, paid advertising)

Excellent written and verbal communication skills in English

Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

Benefits

The Things We Really Care About:

Health Insurance, because health comes first

Flexible working hours

Open holidays, take the time you need for yourself

Profit distribution for everyone

Mindera Annual Trip, Sports, and sharing groups to connect and have fun

Training and conferences, create your own training plan

Child Care vouchers

Other Good Things:

Choose Laptop and Peripherals that best suit your needs

Hotspot with unlimited usage (PT), for work or Netflix

We have amazing offices in Porto, Aveiro, and Coimbra. Remote from Portugal is also an option. Remote from other Countries will depend on your current location and Projects

At the offices, we have a wide range of snacks to keep you fed and healthy

Partnerships with local businesses

About MinderaAt Mindera we use technology to build products we are proud of, with people we love. Software Engineering Applications, including Web and Mobile, are at the core of what we do at Mindera. We partner with our clients, to understand their products and deliver high-performance, resilient and scalable software systems that create an impact in their users and businesses across the world. You get to work with a bunch of great people, where the whole team owns the project together. Our culture reflects our lean and self management attitude. We encourage our colleagues to take risks, make decisions, work in a collaborative way and talk to everyone to enhance communication. We are proud of our work and we love to learn all and everything while navigating through an Agile, Lean and collaborative environment. Check out our Blog and our Handbook! Our offices are located: Porto, Portugal | Aveiro, Portugal | Coimbra, Portugal | Leicester, UK | San Diego, USA | San Francisco, USA | Chennai, India | Bengaluru, India | Cluj-Napoca, Romania | Blumenau, Brazil

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