Overview

Marketing Specialist

role at

Rakuten Viber .Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people’s lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions.Ready to make your mark at a global tech brand with a startup mindset?At Rakuten Viber, we connect people around the world - and with Viber Pay, we’re going even further. Our in-app payment feature lets users send and receive money instantly, with zero fees. It’s growing fast, and we’re looking for a Marketing Specialist to help scale it across key markets.You’ll play a key role in CRM and growth marketing, managing campaigns end-to-end and driving user acquisition and engagement. You’ll thrive here if you’re data-driven, proactive, and always looking for the next opportunity to improve, test, and optimize.Responsibilities

Own CRM campaigns from idea to execution to reportingBuild and deliver engaging push, in-app and email journeys using BrazeAnalyze performance to uncover insights and shape the next campaignTake a test-and-learn approach — experimenting, iterating, and improvingSupport and lead wider marketing projects that drive growth and retentionCollaborate with Product, Analytics and Business Development teamsKeep projects organized and on track with excellent communication and planningReport directly to the Marketing Lead and work alongside a Marketing ManagerQualifications

3+ years’ experience in digital or CRM marketing (agency or in-house)Proven track record of managing and delivering multi-channel campaignsComfortable using data to guide decisions and drive performanceHands-on experience with Braze or similar marketing automation toolsFluent English is essential. Greek language skills are a strong advantage, but not requiredOrganized, driven, and proactive — you love improving things and getting stuff doneEnjoy working at pace and juggling multiple projects in a startup-style environmentA genuine interest in fintech, payments, or apps is a big plusDetails

Seniority level: AssociateEmployment type: Full-timeJob function: Marketing and Product ManagementIndustries: Financial Services and Software Development

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