We are partnering with a leading global power solutions organisation to appoint a high-calibre New Business Development Manager to drive strategic growth across African territories. This is a role for a true new business hunter someone commercially sharp, confident in complex sales environments, and motivated by winning high-value deals. While power generation experience is advantageous, we are equally interested in candidates who have sold transformers, cables, control panels, switchgear, or related industrial electrical products. The Opportunity You will lead new business development across assigned territories, selling power generation and electrical solutions while delivering against ambitious annual sales targets. The focus is predominantly on winning new accounts, alongside developing a select portfolio of existing customers. Key Responsibilities Identify and secure new customers across international companies operating in Africa Drive territory growth through structured prospecting and opportunity conversion Build senior-level relationships with key decision-makers and influencers Manage tender and bid processes end-to-end Develop pricing strategies to maximise profitable growth Negotiate and close deals on strong commercial terms Deliver accurate forecasting and pipeline reporting (Salesforce) Monitor competitor activity and market trends You will work closely with Business Unit leadership, Finance, Sales Operations, and technical teams to maximise commercial ..... full job details .....