Your new companyA rapidly scaling consumer goods brand is seeking a Senior CRM Executive to support its next phase of UK and international growth. With strong year-on-year performance and a highly engaged customer base, this is an exciting opportunity to join a business with momentum.Your new roleYou will manage day-to-day CRM activity across email and SMS, owning campaigns and lifecycle flows while driving improvements in retention, repeat purchase and subscription performance. Working closely with the Head of Retention, you''ll combine strong technical execution with creative thinking to deliver high-performing communications.Key responsibilities:Execute email and SMS campaigns aligned with trading and brand plans.Manage and optimise automated flows (welcome, replenishment, win-back, churn prevention).Develop smart segmentation and personalised customer journeys.Test and optimise subject lines, creative, CTAs and send timings.Report on core CRM metrics including open rate, CTR, conversion and revenue.Collaborate with Brand, Trading and Customer Experience teams.Support wider retention initiatives across loyalty and subscriptions.What you''ll need to succeed3-5 years'' CRM/email marketing experience.Strong hands-on Klaviyo skills across flows, segmentation and analytics.Detail oriented, organised and commercially minded.Confident working independently and in cross-functional teams.Comfortable analysing data and identifying actionable insights.What you''ll get in ..... full job details .....