Global Marketing Activation and Orchestration Director

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Global Marketing Activation and Orchestration Director

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Boston Consulting Group (BCG)Global Marketing Activation and Orchestration Director

Join to apply for the

Global Marketing Activation and Orchestration Director

role at

Boston Consulting Group (BCG)Get AI-powered advice on this job and more exclusive features.Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You''ll Do

As a Global Marketing Activation and Orchestration Director at BCG, you will lead the day-to-day strategy, execution, and impact of one or more flagship global campaigns. This role blends deep integrated marketing expertise with creative, innovative and strategic marketing leadership. You will develop integrated campaign strategies that reflect BCG’s brand and business priorities – elevating our thought leadership, storytelling and multi-channel engagement across earned, owned and paid media. Strong Project management is a baseline expectation overall.

Key Responsibilities Include

End-to-End Campaign Strategy and Leadership: Lead strategy, planning, execution, and optimization of global marketing campaigns, as well as project management of all key workstreamsIntegrated Marketing Strategy: Design cross-channel strategies that align with BCG’s business objectives and audience needs—spanning digital, social, events, and PRCreative content marketing: Shape high-impact storytelling, content architecture and creative direction that differentiates BCG in a crowded marketplaceMeasurement and Optimization: Set success metrics in partnership with Analytics team, driving continuous improvement through agile learning cycles and performance dataStakeholder Engagement: Serve as the strategic marketing partner for senior stakeholders, global marketers, and agency partners—ensuring cross-functional alignment and shared accountabilityPeople Manager – lead a team of senior manager and coordinators offering personal development, coaching and mentorship for shared success of team and campaign overall.

YOU''RE GOOD AT

Building end-to-end, insight-driven campaigns that deliver brand impact and business outcomesTranslating business objectives into actionable integrated marketing executionsBring deep expertise in one of the channels (digital, earned, social etc.) and developyour campaign''s thematic focus to guide channel teams to develop compelling content and creative assetsAnalyzing data to drive optimization and innovationNavigating a matrixed organization, fostering collaboration, and ensuring alignment across teams

What You''ll Bring

10+ years of experience in content marketing and integrated marketing, ideally in a B2B global professional services firmDemonstrated execution expertise in at least one marketing channel (e.g., email, social, SEO, advertising, events, earned media) – certifications are a plusProven ability to lead integrated marketing efforts that drive awareness, engagement, and lead generationA track record of building and scaling global, multi-channel campaigns with measurable successPassion for experimentation, creativity, and continuously evolving best practices and market trendsTrack record in leading high performing teams

Who You''ll Work With

You will work closely with Marketing and Communications Channel teams, Creative and Content experts, the Marketing Insights team, and Senior Leaders to drive the success of the campaign. Together, you’ll shape compelling narratives, refine KPIs, and ensure seamless execution across channels. Your role will involve deep collaboration to align strategy, optimize impact, and continuously elevate the creative and innovative approach of the campaign.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

BCG is an E - Verify Employer. Click here for more information on E-Verify.Seniority level

Seniority level DirectorEmployment type

Employment type Full-timeJob function

Job function Marketing and SalesIndustries Business Consulting and ServicesReferrals increase your chances of interviewing at Boston Consulting Group (BCG) by 2xSign in to set job alerts for “Global Marketing Director” roles.

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