Field Marketing Manager - Enterprise and B2B Solutions

Location:

United Kingdom - LondonCompany:

RedpinRole OverviewAbout The CompanyAt Redpin, our mission is to bring global citizens and businesses together by simplifying life’s most important payments. Our world-class payments network and human-centric customer service touch a vast global community across 15,000+ partners, 235 territories, and two flagship brands, Currencies Direct and TorFX. We are reshaping the property market by connecting the entire ecosystem, from buyers and sellers to legal service firms, title companies, property management, banks, and real estate agents.Our goal is to become the leader in payments and embedded software for international property. We are a diverse team of over 800 employees across 10 offices worldwide, working together to connect the dots for hundreds of thousands of customers globally. Our B2B and Real Estate solutions aim to streamline transactions and enhance user experience worldwide.About The RoleThe B2B Marketing Manager plays a key role in building awareness and generating qualified leads among our strategic B2B audiences, including global payroll providers, trade finance providers, and enterprise real estate and legal firms. You will develop integrated multi-channel campaigns targeted at B2B audiences and collaborate closely with Sales and Product teams to align messaging, content, and channel strategies. You will also oversee ABM activities for high-value accounts and support the refinement of our vertical propositions based on market feedback. The ideal candidate is a commercially driven marketer with strong B2B campaign experience, multi-channel execution skills, and a deep understanding of lead generation in B2B markets.What you’ll doOwn and execute B2B-specific marketing plans targeting decision-makers in key verticals to drive demand and engagement.Implement multi-channel campaigns across events, sponsorships, ABM, direct mail, paid media, and partner activations.Support sales enablement through the creation of toolkits and collateral aligned with the buyer journey.Collaborate with sales and content teams to produce case studies, thought leadership, and lead nurture content.Manage strategic marketing partnerships with industry bodies to ensure maximum ROI from sponsorships, events, and campaigns.Monitor and report on B2B performance metrics, including MQLs, campaign impact, and conversion rates, contributing to global dashboards.Manage the B2B marketing budget to ensure spending delivers measurable ROI.Continuously test new tactics and channels to improve campaign performance.Represent the voice of the market internally by providing insights on trends, competitors, and partner needs.What you’ll need5+ years of experience in B2B marketing or demand generation, preferably in fintech, SaaS, or professional services, with a focus on lead generation.Proven success in developing multi-channel campaigns with a strong ROI focus.Excellent copywriting and messaging development skills.Strong command of ABM, lead nurturing, digital campaigns, and offline activation tactics.Understanding of consultative sales processes and B2B buyer behavior.Data-driven mindset with strong reporting and analysis skills; proficiency with Salesforce is preferred.Excellent stakeholder and project management abilities.Confident communicator with strong written and verbal skills.

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