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Permanent

Audience Engagement Manager

London
money-bag Negotiable
B5AB2865C16A6603183E3290D79B9830
Posted 6 days ago

Social network you want to login/join with:The role of

Audience Engagement Manager,

SuperReturn

offers an intelligent, organised individual with excellent interpersonal skills the opportunity to build the community of, and manage relationships with, key VIP groups such as institutional investors (LPs) and other key stakeholders for SuperReturn for live, on-demand and digital events and experiences. This role involves growing audience numbers and engagement, delivering onsite and add-on targets for VIP numbers, regular international travel and supporting any projects related to audience engagement.Reporting to : Head of Audience EngagementLocation : LondonTeam Size : 9Key responsibilities:All product offerings:-

Physical and virtual events:Identify and invite qualifying institutional investors to events, register and record the qualified investors on excel, achieve onsite and meetings investor attendance targets (including for sponsors), work with operations and delivery teams to run events, ensuring institutional investors have good experience throughout campaign- Increase institutional investor engagement with the full suite of products and formats offered by the portfolio, including emags, editorial and webinars. This includes institutional investors that do not usually qualify for complimentary passes to events and institutional investors that do not usually attend our events at all- Proactively bring relevant products and topics to the attention of institutional investors on a timely basis using a variety of channels (such as calls, personalised emails, face-to-face or virtual meetings and social media, and by encouraging them to share the content with others), aiming to measurably increase their readership / viewing/ involvement across the range of products to provide maximum benefit to the investor- Support the broader team to guest a non-institutional investor audience across product offerings if required- Work with operations and delivery teams across multiple product offerings to ensure superior experience for institutional investorsClient relationship management- Deepen and broaden relationships with institutional investors to identify what each investor values from us across our product offering and how we can best deliver this so that we can approach them with a targeted offering of different products and topics of interest to the investor- Guide institutional investors to complete profiles to understand their needs, who they want to meet, what they want to know- Gather feedback on the value of our offering and how we can improve- Connect investors to key members of the broader team for a deeper discussion- Ensure all year round interaction with key investors, extending beyond events, to build a community of engaged investors around multiple product offerings- Proactively identify groups of institutional investors of potential interest to sponsors across different product offerings from across the globe, and work with the sales team to monetise this- Support the sales team to fulfil sponsor packages across multiple products. This may sometimes require securing an audience that extends beyond our usual definition of institutional investors, such as GPsProduction- Suggest institutional investors that would be willing to speak at physical and virtual events- Provide input into agenda sessions based on feedback and conversations with institutional investors. If applicable, produce specific agenda sessions that are intended mainly for institutional investors, such as closed door sessions, including topic selection and inviting moderators/chairsMarketing- Work with marketing to input into marketing copy across multiple channels to encourage institutional investors to interact with all our products- Draft persuasive marketing copy to share directly with the relevant community of institutional investors for each product or offeringContent/editorial- Provide topic ideas to the editorial team based on feedback from institutional investors- Suggest institutional investors that would be willing to contribute to content/editorial and provide introductions- Proactively support the team in driving investor engagement with the content/editorial output, for example, through sending it to key stakeholders and posting on social media or by highlighting agenda sessions at eventsSocial media- Build a social media presence to interact with investors regularly, for example, by posting about the range of products offered and by liking relevant posts from investors and others- Proactively engage with social media posts by the team to help boost engagement generally- Use social media to identify institutional investors to approach about our range of product offeringsKey stakeholders- Develop and leverage relationships with key influencers, trade associations and other organisations to grow the institutional investor outreach and create preference for the SuperReturn brand, for example, via partnershipsCompany-wide and other initiatives- Collaborate with digital, Streamly and other team leads to drive audience participation across different platforms as required- Demonstrate a commitment to improving the sustainability of the Brand- Support any new initiatives as requested by SuperReturn, Informa Connect and other parts of InformaJob Description

The role of

Audience Engagement Manager,

SuperReturn

offers an intelligent, organised individual with excellent interpersonal skills the opportunity to build the community of, and manage relationships with, key VIP groups such as institutional investors (LPs) and other key stakeholders for SuperReturn for live, on-demand and digital events and experiences. This role involves growing audience numbers and engagement, delivering onsite and add-on targets for VIP numbers, regular international travel and supporting any projects related to audience engagement.Reporting to : Head of Audience EngagementLocation : LondonTeam Size : 9Key responsibilities:All product offerings:-

Physical and virtual events:Identify and invite qualifying institutional investors to events, register and record the qualified investors on excel, achieve onsite and meetings investor attendance targets (including for sponsors), work with operations and delivery teams to run events, ensuring institutional investors have good experience throughout campaign- Increase institutional investor engagement with the full suite of products and formats offered by the portfolio, including emags, editorial and webinars. This includes institutional investors that do not usually qualify for complimentary passes to events and institutional investors that do not usually attend our events at all- Proactively bring relevant products and topics to the attention of institutional investors on a timely basis using a variety of channels (such as calls, personalised emails, face-to-face or virtual meetings and social media, and by encouraging them to share the content with others), aiming to measurably increase their readership / viewing/ involvement across the range of products to provide maximum benefit to the investor- Support the broader team to guest a non-institutional investor audience across product offerings if required- Work with operations and delivery teams across multiple product offerings to ensure superior experience for institutional investorsClient relationship management- Deepen and broaden relationships with institutional investors to identify what each investor values from us across our product offering and how we can best deliver this so that we can approach them with a targeted offering of different products and topics of interest to the investor- Guide institutional investors to complete profiles to understand their needs, who they want to meet, what they want to know- Gather feedback on the value of our offering and how we can improve- Connect investors to key members of the broader team for a deeper discussion- Ensure all year round interaction with key investors, extending beyond events, to build a community of engaged investors around multiple product offeringsSales- Proactively identify groups of institutional investors of potential interest to sponsors across different product offerings from across the globe, and work with the sales team to monetise this- Support the sales team to fulfil sponsor packages across multiple products. This may sometimes require securing an audience that extends beyond our usual definition of institutional investors, such as GPsProduction- Suggest institutional investors that would be willing to speak at physical and virtual events- Provide input into agenda sessions based on feedback and conversations with institutional investors. If applicable, produce specific agenda sessions that are intended mainly for institutional investors, such as closed door sessions, including topic selection and inviting moderators/chairsMarketing- Work with marketing to input into marketing copy across multiple channels to encourage institutional investors to interact with all our products- Draft persuasive marketing copy to share directly with the relevant community of institutional investors for each product or offeringContent/editorial- Provide topic ideas to the editorial team based on feedback from institutional investors- Suggest institutional investors that would be willing to contribute to content/editorial and provide introductions- Proactively support the team in driving investor engagement with the content/editorial output, for example, through sending it to key stakeholders and posting on social media or by highlighting agenda sessions at eventsSocial media- Build a social media presence to interact with investors regularly, for example, by posting about the range of products offered and by liking relevant posts from investors and others- Proactively engage with social media posts by the team to help boost engagement generally- Use social media to identify institutional investors to approach about our range of product offeringsKey stakeholders- Develop and leverage relationships with key influencers, trade associations and other organisations to grow the institutional investor outreach and create preference for the SuperReturn brand, for example, via partnershipsCompany-wide and other initiatives- Collaborate with digital, Streamly and other team leads to drive audience participation across different platforms as required- Demonstrate a commitment to improving the sustainability of the Brand- Support any new initiatives as requested by SuperReturn, Informa Connect and other parts of Informa

Qualifications

Excellent interpersonal skills and phone mannerOrganised, good time management skills and ability to multi-taskAbility to work under pressure and deliver to timescalesExcellent writing skillsHardworking and diligentStrong research skillsExcellent team playerExperience building relationships and working with senior executivesKnowledge or experience of the private capital industry is preferredDegree level or equivalent professional qualification

Additional Information

Why work at InformaEmployee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomesall types of candidates.We are alsoflexiblewithdifferent working patternsandprioritizes promotions internally. Our benefits include:Learning and development plan to assist with your career development25 days annual leave, 4 days for volunteering and a day off for your birthday!Competitive BenefitsWork with high quality specialist productsBright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspirationShare-Match options - become a shareholderRegular social events and networking opportunitiesWe know that sometimes the ''perfect candidate'' doesn''t exist, and that people can be put off applying for a job if they don''t fit all the requirements. If you''re excited about working for us and have most of the skills or experience we''re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.See how Informa handles your personal data when you apply for a job

here

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