Job Title: Digital Marketing Lead Location: London Area, UK (Hybrid Working) Contract: 9 Months The Digital Marketing Lead for TV plays a pivotal role in the success of our Digital Marketing team. This position is ideal for a senior marketer who is passionate about developing talent and driven by achieving performance outcomes while advancing innovative digital strategies Head of Digital Marketing TV at client The RoleIn your role as Digital Marketing Lead, you will: Define and optimise the digital marketing strategy for NOW to achieve sports targets and contribute to client''s subscription acquisition efforts. Drive customer acquisition. Lead initiatives to reach and acquire new customers through digital marketing channels. Oversee media and creative planning: Steer the end to end digital marketing planning process, overseeing budget allocation and investment across a range of paid media channels, and working with client and NOW third-party media agency and internal creative team Work with trading and insight teams to help the business understand drivers of overall sales performance Inform and influence through insight: Deliver digital marketing performance insights to key business stakeholders, highlighting successes and opportunities for growth Strengthen key stakeholder relationships: Build and maintain strong relationships with key internal and external stakeholders, including brand and product marketing teams, commercial and trading teams, digital product ..... full job details .....