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Permanent

Digital Marketing Officer - Paid Media

City of London
money-bag £31500 - £35000/annum
224017784
Posted 4 days ago

This role leads the creation and delivery of digital campaigns and social media strategies to grow engagement, drive action, and expand the supporter base for a national charitable organisation.

Client Details

Renowned charity

Description

  • Develop and execute digital strategies across paid and owned channels to attract new supporters, donors, and volunteers.
  • Design retention-focused campaigns to deepen engagement and maintain long-term supporter relationships.
  • Manage and grow social media presence through impactful content that raises awareness and drives action.
  • Plan and deliver targeted email campaigns using segmentation, automation, and performance testing.
  • Use audience insights to tailor messaging and ensure relevance across digital touchpoints.
  • Run paid media campaigns to expand reach, boost visibility, and drive conversions.
  • Collaborate across teams to align digital acquisition with wider organisational goals.
  • Monitor and analyse campaign performance to continuously refine and optimise digital efforts.

Profile

  • Demonstrates strong knowledge of digital marketing across email, paid media, and social platforms, with hands-on experience in campaign delivery and optimisation.
  • Skilled in using analytics tools and performance dashboards to track, evaluate, and improve digital engagement strategies.
  • Proficient in Microsoft Office and collaborative tools, with excellent organisational and project management capabilities.
  • Experienced in managing social media channels to grow online communities and drive meaningful interactions.
  • Able to create compelling, audience-focused content tailored to different digital channels and campaign goals.
  • Comfortable working cross-functionally to align digital efforts with broader organisational objectives and transformation initiatives.
  • Brings a proactive, solutions-focused mindset with the ability to adapt quickly in fast-paced environments.
  • Understands the importance of data integrity, user experience, and inclusive outreach in digital communications.

Job Offer

-35,000

Hybrid - London Based

26 days of annual leave + bank holidays

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