Overview

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Digital Planner

role at

WPP Media .WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.About WPP Media – Digital Planner

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.EssenceMediacom

is a leading WPP Media brand: a new breed of media agency grounded in analytics and insights and powered by data and technology. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.

Role Summary and ImpactEssenceMediacom is looking for a

Digital Planner

to join the UK Bayer team working on recognisable consumer goods and pharmaceutical brands such as Berocca, Clarityn, Canesten and Rennie. The

Digital Planner

will assist the Digital Account Manager in leading the day-to-day digital planning and strategy, and consulting on optimisations to deliver against KPI’s and drive client growth. They will be self-motivated, able to manage their own time, be operationally proficient and have knowledge of digital channels (PPC, Paid Social, Display, Online Video) and how they contribute to business objectives. The

Digital Planner

will oversee campaign delivery, promote best practices and activation excellence, and raise the digital profile of Bayer both internally and externally.

Responsibilities

Assist the Digital Account Manager in leading day-to-day digital planning and strategy.

Provide optimisations to deliver against KPI’s and drive client growth.

Manage own time effectively and be self-motivated.

Oversee campaign delivery and promote best practices and activation excellence.

Raise the digital profile of Bayer internally and externally.

Skills and Experience / Qualifications

Relevant experience in planning and buying media campaigns, including exposure to digital media.

Highly analytical with strong problem-solving abilities.

Strategic thinker with a future focus.

Proficiency in Microsoft Excel, Word and PowerPoint.

Strong attention to detail and excellent communication skills.

Technically minded with potential to develop into client leadership and more advanced staff management roles.

Life at WPP Media and BenefitsWe invest in our employees to help them do their best work and foster growth. We offer access to the global WPP Media and WPP networks, employee resource groups, and regular in-office events. Benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, partner discounts, and mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants without discrimination. We support a hybrid working approach with teams in the office around four days a week. Please discuss any accommodations or flexibility with the hiring team during the interview process.

Please read our Privacy Notice for more information on how we process the information you provide. While we appreciate all applications, only candidates selected for an interview will be contacted.

Job Details

Requisition ID: 20095

Seniority level: Associate

Employment type: Full-time

Job function: Marketing and Sales

Industries: Advertising Services, Marketing Services, Technology, Information and Internet

London, England, United Kingdom

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