Overview

Head of Marketing – Retail role at Booker, located in Wellingborough, NN8. You will lead the development and delivery of the Retail Marketing plan, align campaigns with business priorities, and oversee a team responsible for customer-focused marketing across seasonal events, brand development, and in-store experiences. You will also manage the Added Value Services programme to secure exclusive deals for symbol retailers and strengthen Booker’s brand appeal.This role is ideal for someone who collaborates well, has a strong commercial mindset, and is passionate about delivering marketing that makes a difference. If you’re ready to take ownership of a high-impact area and help shape the future of retail marketing at Booker, we’d love to hear from you.Location and Reporting

Location: Wellingborough, NN8Reporting to: Head of MarketingResponsibilities

Retail and Brand Marketing: Develop and deliver seasonal and event campaigns; ensure leaflets and POS align with promotional programmes; write and own the annual Retail Marketing strategy; manage customer journey and brand guidelines; support trade shows and deliver in-store POS.Trade Marketing: Lead NPD launch campaigns and trading packs; drive the WAFB programme with strong product and price messaging; create range brochures, pre-sells, catalogues, and recruitment collateral.Added Value Services: Identify and negotiate exclusive deals for symbol retailers; deliver supplier marketing obligations; drive AVS offers in line with long-term plans.Budget and Project Management: Build and manage the Retail Marketing budget; deliver campaigns efficiently with strong ROI; lead cross-functional projects from concept to delivery.Team Leadership: Inspire and develop a high-performing marketing team; set clear objectives and provide ongoing feedback; ensure succession planning and team capability; champion Booker values and lead by example.Store Support and Local Campaigns: Collaborate with Sales Teams to support stores; manage RDM toolkits and Retailer Welcome Boxes.Qualifications

Proven experience in wholesale, convenience retail, and B2B marketingStrong commercial acumen and budget management skillsDemonstrated ability to lead and develop teamsExcellent communication, influencing, and negotiation skillsA track record of delivering results and meeting deadlinesExperience working cross-functionally and driving performanceAdaptability and problem-solving skills in a fast-paced environmentWhat’s in it for you?

A benefits package including colleague discounts across Booker, Tesco, and partner offersDiscounts on insurance, health checks, and health/wellbeing resourcesAccess to savings schemes, pension, life assurance, and other family-friendly benefitsFlexible working considerations where possibleAbout Us

Booker is the UK''s leading food and drink wholesaler serving independent retailers, caterers, and small businesses. We operate across multiple locations with a focus on diversity, equity and inclusion. We support flexible working and provide accessibility in recruitment. Booker is a Disability Confident Committed employer. For accessibility information, contact recruitment@bookergroup.com.For more information about us, please visit www.bookergroupjobs.co.uk

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