Overview

Senior Social Brand Manager - Consumer Products Division at L''Oréal. This role focuses on social activation, content strategy, talent management for local campaigns, and the development of brand tribes to support campaigns and media plans.Responsibilities

Support marketing team with talent management for local campaign shootsOwn social activation and content strategy in line with brand calendarInventing the big social idea and hook as part of the wider campaign and media planIdentify the right talent for campaigns (new faces and key VIP drivers) – creation of brand tribesCreate content for advocacy/social-only campaigns and boosting best content on paid mediaSocial Commerce

Build a bold social commerce strategy on TikTok shop identifying top social sellers and aligning activation alongside key calendar moments driven by NPD and social gemsResponsible for Amazon Prime Day plans and activation – selecting key influencers, products and messaging working alongside the e.com activation teamOther content areas

Ownership of reactive media pot to boost trend-led contentOwn relationships with talent and agents used in paid campaignsIdentify right talent – creation of brand tribes and tracking of influencer performance for paid campaignsPaid Performance Reporting: drive share of voice on social and provide monthly reporting; post-campaign analysis of influencer campaigns via Traackr; tracking and reporting of CPV/CPE and optimization of spendsWho You Are

Experience with influencer relationships, social content creation, and analytics tools; strong reporting and talent management capabilitiesCreative eye with attention to detailPassion for sharing socially relevant informationAbility to work and update key stakeholdersProven ability to thrive in fast-paced environmentsTeam player who collaborates and supports the wider teamProficient at creating and maintaining an authentic brand voice across branded social media platformsUnderstanding of social media management and analytics toolsWhat We Offer

Industry-leading benefits package, including money-saving offers, mortgage advice, share options, enhanced pension, up to 60% off iconic brands, private medical and dental insurance, discounted gym memberships, onsite mental health support, enhanced family leave, and paid fertility leave. Learning and development through leadership programs and expert talks.Who We Are

L’Oréal is present in 150 markets on five continents. We are committed to creating beauty that moves the world, aiming to be inclusive and responsible. The Consumer Products Division includes leading brands such as L’Oréal Paris, Maybelline New York, Garnier, NYX Professional Makeup, Essie, and Carol’s Daughter.How We Recruit

We are committed to a diverse, equitable, and inclusive environment. We value differences in backgrounds, experiences, personalities, and perspectives. We strive to be an inclusive employer in all employment practices.Seniority level

Not ApplicableEmployment type

Full-timeJob function

Other, Information Technology, and EngineeringIndustries

Manufacturing and Personal Care Product ManufacturingWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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