Overview

About Aurem CareAt Aurem Care, we believe exceptional care begins with connection — to people, to purpose, and to community. Across all of our homes, we focus on delivering high-quality, person-centred care that places dignity and wellbeing at the heart of every decision. We’re proud of our teams, the people we support, and the communities we serve.We’re now looking for a Social Media and Brand Engagement Executive''s to help us share the story of Aurem — capturing the moments that matter, celebrating local impact, and raising awareness of what we do and why it matters.Your RoleIn this role, you’ll be responsible for bringing our values and vision to life through thoughtful content, strong relationships, and consistent brand presence. You\''ll manage our social platforms, support our homes to connect locally, and write with purpose to raise our voice and profile across the care sector.This role involves national travel across all of our homes.Key Responsibilities

Content and Storytelling: Create meaningful, people-centred content that highlights the work of our teams, the lives of our residents, and the positive impact we make across communities.Social Media Management: Plan, write and schedule engaging content across all social platforms, ensuring Aurem’s voice is consistent, caring and compelling.Community Engagement: Support our homes to build their presence locally — from events and initiatives to strong online profiles and community relationships.Press and Media: Write and distribute press releases to share good news stories, and build positive relationships with local press and media outlets.Brand Consistency: Ensure all external communications align with Aurem’s tone of voice and visual identity — whether it’s online content, printed materials or media copy.Support for Growth: Help raise awareness of Aurem Care locally and regionally, supporting occupancy growth by building trust, visibility and reputation.What You’ll Bring

A passion for storytelling and peopleAble to use different digital/tech systemsExcellent written communication and copywriting skillsExperience managing social media content and campaignsConfidence in working with press, media and community partnersStrong organisational and planning skillsA proactive, self-starting attitudeA connection to the values and purpose of social careWhat We Offer

A purpose-driven role where your work truly makes a differenceThe opportunity to shape how Aurem is seen, heard and trustedA collaborative and supportive team cultureCompetitive salary and benefits packageSalary: £35k per annumFull time, 40 hours per weekMonday – Friday, Hybrid roleWillingness to travel nationally across our Homes as required (not on a regular basis), including occasional overnight stays25 Days Annual Leave, plus bank holidaysFree DBS (T and C’s apply)Life insuranceCompany pensionOur employee assist programme – healthcare and mental health supportFree in house training via our elearning platform, your Hippo, in addition to our fully funded apprenticeship coursesYearly salary reviewBeing part of an organisation where empowering and valuing our people is fundamental to everything we doWhy join us?This is an exciting opportunity to make a significant impact within our nursing home group, if you have the experience we would love to hear from you!Together, we care. Together, we grow. Together, we are Aurem.

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