Job Specification: Head of MarketingPosition:

Head of MarketingReporting To:

Chief Marketing Officer (CMO)Role Overview:We are seeking an experienced Head of Marketing to join our team, responsible for driving theoverall marketing strategy and execution. This role demands a strategic thinker with a strongfocus on both lower and upper funnel activations, extensive experience in the UK and USmarkets, and a passion for beauty and consumer engagement.Key Responsibilities:1. Marketing Strategy Development:- Develop and execute comprehensive marketing strategies that drive both brandawareness and conversion for P.Louise products across the UK and US market- Collaborate with the CMO to align the marketing strategy with overarching businessgoals.2. Funnel Activation:- Lead initiatives for both lower and upper funnel activations, ensuring a seamlesscustomer journey from awareness to conversion.- Optimise the customer acquisition and retention strategies for maximum effectiveness.3. Content Team Oversight- Manage and oversee the content team to ensure all marketing materials, campaigns,and social media content position P.Louise as the leading beauty and experience brandin the UK- Implement best practices for content creation across all platforms, focusing onengagement and performance metrics.4. TikTok Management:- Oversee the TikTok Shop Live team, driving creative and innovative strategies toenhance our presence and sales on the platform and retain our position as Number 1TikTok Shop in beauty.- Collaborate with internal TikTok partners to maximise reach and engagement.5. Experiential Marketing:- Strategise and manage the annual experiential calendar, ensuring impactful brandexperiences that resonate with our target audience.- Ensure the success of experiential initiatives and adjust strategies accordingly to delivertarget ROI6. Influencer and Influencer Affiliate strategy and management:- Lead the management of the in-house team to drive effective campaigns that enhance ROI.- Foster strong relationships with platform partners to ensure efficiency and market leading execution7. PR and Media Strategy:- Oversee the PR agency and media strategy, ensuring consistent messaging andpositioning across all channels.- Develop and maintain relationships with key media outlets to enhance brand visibilityand reputation.8. Insights and Strategy:- Deliver insights from marketing initiatives to inform business and product strategy,ensuring alignment with market trends and consumer needs.- Use data-driven insights to guide decision-making and identify new opportunities forgrowth.Qualifications:- Proven experience in a senior marketing role, ideally within the beauty or consumer goodsSector and beauty retail- Strong understanding of both lower and but with a focus on upper funnel marketing strategies and tactics.- Demonstrated experience in managing teams and leading cross-functional projects.- In-depth knowledge of the UK and US beauty markets and consumer behaviours.- Excellent analytical skills and ability to derive insights from data to inform strategy.- Strong communicationWhy join us?Competitive salary based on experience.Opportunity for career growth and development.Free teas and coffees.Free gym access.Staff discounts on P Louise products and services.A fun and vibrant work environment.Moody Monday (a fun initiative where Mondays are made better with treats and surprises

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