Senior Business Intelligence and Analytics Manager - MarketingLondon or Leeds Hybrid Working (2 days on-site)12-Month Contract Excellent Day Rate (via umbrella)Join a leading financial services organisation on a major data transformation journey. They''re reshaping how marketing decisions are made - investing in modern BI platforms, real-time analytics, and innovative data solutions to power smarter, faster, and more customer-centric marketing.This role is a rare opportunity to lead the evolution of enterprise-level marketing intelligence. As Senior Business Intelligence and Analytics Manager, you''ll drive strategy, build high-impact BI solutions, and lead a team of experts to deliver truly insightful, self-serve analytics across the full marketing ecosystem - from digital and CRM to brand and ATL.About the RoleYou will:Define and deliver a forward-looking BI strategy aligned with marketing and business prioritiesLead the development of interactive dashboards and self-serve reporting tools using Power BI and TableauIntegrate data from Adobe, Google, CRM, and media agencies to deliver unified and actionable insightsEmbed generative BI tools and real-time metrics to support proactive decision-makingAct as a strategic partner across marketing, tech, and data teams - aligning roadmaps, tools, and prioritiesManage and mentor a skilled BI team, championing a culture of innovation and continuous learningApply best-practice data governance, ensuring data quality, accuracy, and ..... full job details .....