Your new companyYou''ll be joining a well established UK business with a national footprint and a strong reputation in its sector, currently undergoing a significant digital transformation. The organisation is investing heavily in improving its online customer experience, modernising its digital platforms and increasing the effectiveness of its lead generation channels. With a large and diverse customer base, the company is focused on creating seamless, intuitive digital journeys that support both new and existing customers. This is a full-time, permanent role working hybrid from their offices in South Wales (outside Cardiff). Your new role You''ll take ownership of UX and CRO activity across a suite of digital products, including customer portals, websites and online tools. Your work will span user research, journey mapping, wireframing, prototyping and hands-on experimentation. Key responsibilities include: Managing end-to-end CRO activity across websites and customer portalsBuilding and maintaining a prioritised experimentation roadmap using frameworksDesigning and executing A/B and multivariate tests through VWO, from hypothesis creation to statistical analysisConducting quantitative and qualitative research to uncover friction points, including funnel analysis, heatmaps, session replays and user feedbackTranslating insights into actionable optimisation strategies that improve lead generation and customer engagementReporting on test performance, maintaining a learnings ..... full job details .....