About The RoleUX and CRO SpecialistLocation: Hybrid (3 days in a phs office)Reports to: Head of Marketing and Digitalphs Group is looking for a skilled UX and CRO Specialist to improve the usability, design, and performance of our digital platforms - primarily the phs Group website and the myphs customer portal. This role blends UX design with conversion rate optimisation (CRO) to deliver intuitive experiences that increase engagement and drive measurable growth.It would be beneficial in your application to specify which CRO tools you are familiar with and your experience in this area, along with your experience of using VWO / GA4, or similar tools such as Optimizley or Convert.About the RoleYou''ll lead end-to-end UX and CRO initiatives, working closely with internal teams including IT, Customer Services, Commercial Operations, Sales, and external agencies. Using tools such as VWO, GA4, Hotjar, and Looker Studio, you''ll design experiments, analyse performance, and deliver data-driven improvements across all phs websites.Key ResponsibilitiesUser Experience Design Lead UX design projects across phs websites and digital platforms.Conduct user research, create wireframes, prototypes, and user journeys.Collaborate with PPC, SEO, developers, designers, and marketing stakeholders.Conversion Rate Optimisation Own and manage the CRO programme across digital touchpoints.Build and maintain a prioritised experimentation roadmap using PIE/ICE or similar.Design and execute A/B and ..... full job details .....