Overview

Wowcher Camden Town, United KingdomHead of Brand PerformanceLocation: London (4 days in the office per week)Salary: £60,000 + 10% + Benefits (as described)Join the Wowcher Team - We’re hiring a Head of Brand Performance. Wowcher is a fast-growing company with a mission to drive growth through brand, organic and paid channels.We’ve partnered with leading brands and built a culture that values creativity, data-driven decision making and a fun, tongue-in-cheek brand personality.Your Mission

The Head of Brand Performance will be instrumental in defining and implementing a brand strategy that drives growth within Brand and Organic channels and supports the growth of paid marketing channels. They will manage the brand agency to deliver a strategy that reaches the target audience at a frequency that drives response. They will own creative messaging and push boundaries across media platforms.They will work with data extensively, including geo-location splits, creative A/B tests and incrementality measurement. Brand marketing should have a halo effect across all channels and be backed by measurable outcomes. This role has the backing of the C-Suite to drive measurable change.Your Quests Include

Responsible for managing and inspiring a highly skilled and creative marketing team to deliver brand growth.Oversee agency relationships, ensuring they drive measurable performance and accurately track the impact of their activity.Define and implement a creative strategy that can be leveraged consistently across all paid and organic marketing channels.Lead the development of creative messaging that ensures Wowcher stands out and resonates with target audiences.Create and oversee engaging content that reflects Wowcher’s fun, tongue-in-cheek personality across multiple media platforms.Develop and manage testing frameworks (e.g., geo-location splits, A/B testing, incrementality measurement) to optimise brand effectiveness.Drive cross-functional collaboration to align all areas of the business on brand messaging, strategy, and goals.Measure and report on the halo effect of brand marketing across all performance channels.Partner with C-Suite stakeholders to champion brand initiatives and deliver measurable business impact.Key Requirements

2-3 years of experience in a Brand Performance role with growth delivery.Proven track record of creating standout brand campaigns.Experience managing teams and agencies.Ability to interpret data and make informed commercial decisions based on data.Good communication and influencing skills, with ability to manage projects.Ability to work under pressure and meet tight deadlines.Strong attention to detail.Benefits

Flexible working – blend office and home25 days of holiday + 8 bank holidays (plus option to add 5 extra days)Free fruitWeekly breakfast feastsWellness Wednesdays (free massages)Thirsty Thursday – drinks and snack trolleyGames areaPerkbox benefits for discounts and rewardsMonthly social eventsAll-company parties twice a yearCycle scheme and season ticket loanAuto-enrolment pension with up to 10% employer contributionEnhanced Employee Assistance ProviderStore discounts across the Wowcher websiteSmart-casual dress codeSeniority level: Mid-Senior levelEmployment type: Full-timeJob function: MarketingIndustry: Retail

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