Overview

Head of CRM | Cheshire, NorthWest Based | Generous Package, £80-90k! | Consumer BrandWe are partnered with a leading consumer brand as they look for a brand-new Head of CRM to join their team. They are seeking a

strategic and data-driven Head of CRM

to lead the development and execution of a next-generation customer relationship management strategy. This role will be central to driving customer engagement, retention, and lifetime value through the intelligent use of CRM data, marketing automation, and personalised customer journeys.The business is undergoing an exciting digital transformation, creating a unique opportunity for an experienced CRM leader to shape the roadmap, bring fresh ideas, and establish CRM as a major growth driver.Responsibilities

Define and execute CRM strategy to drive engagement, segmentation, and personalisationLead and inspire teams while fostering collaboration and accountabilityPartner cross-functionally to deliver seamless customer experiencesChampion CRM as a key growth driverOversee transformation, ensuring optimisation and data integrityDevelop segmentation strategies and execute automated multi-channel campaignsDeliver engaging, measurable campaigns across email, app, and push notificationsBuild a single customer view to enable personalisation and journey optimisationAnalyse CRM performance, using insights to refine strategy and maximise ROICollaborate with analytics partners to generate insights and evolve lifecycle programmesRequirements

8+ years of experience in CRM, digital marketing, or CRM software administration, with at least 3 years in a leadership role.Strong expertise in CRM and marketing automation platforms.Proven track record of building and delivering CRM strategies that drive customer retention and revenue growth.Deep understanding of customer segmentation, lifecycle marketing, and personalisation strategies.Familiarity with data management, integrity, and transformation projects.Analytical mindset with proficiency in CRM and business intelligence tools. Technical knowledge of SQL, HTML, CSS or machine learning a plus.Strong communicator with the ability to engage and influence stakeholders at all levels.Experience thriving in a fast-paced, digital-first environment and comfortable introducing new ideas and approaches.Must come from Retail or D2C Ecommerce/ Online Fashion/ Beauty type or Pure Play Business!This is your chance

Lead and shape the CRM function through a major transformationBuild advanced segmentation and personalisation strategies on a modern platformMake a measurable impact on customer engagement, retention, and growthLead and build a CRM team in your image in a major brand!We are looking forward to receiving your applications!

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