Summary of the role What are we looking for? The Social Media and Content Officer will lead ArtsEd''s organic and paid social media presence, including the launch and growth of a new TikTok channel, while also creating high-quality digital and print campaign assets to support recruitment activity. Working closely with the Marketing Manager, the role blends short-form video production, performance-led social advertising and creative asset development ensuring campaigns are cohesive across digital platforms and supports the overall marketing and growth strategies. Key Responsibilities Social Media Management Lead and manage ArtsEd''s official social media presence across Instagram, Facebook, TikTok and LinkedIn. Develop and maintain a structured content calendar aligned with recruitment priorities and institutional campaigns. Manage day-to-day scheduling, posting and community engagement. Monitor platform analytics and performance, adjusting content strategy accordingly. TikTok Development Lead the launch and strategic development of ArtsEd''s TikTok channel. Develop a clear content direction to engage prospective students and showcase the ArtsEd experience. Capture and edit short-form video content, including student-led and behind-the-scenes material. Monitor performance metrics and proactively refine content strategy to support sustained audience growth and engagement. Paid Social Campaigns Plan, create and optimise paid social campaigns via Meta. Create advertising ..... full job details .....