VP Product Marketing and Customer Education

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VP Product Marketing and Customer Education

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SimilarwebVP Product Marketing and Customer Education

Join to apply for the

VP Product Marketing and Customer Education

role at

SimilarwebGet AI-powered advice on this job and more exclusive features.Similarweb is the world’s leading digital data platform. We empower over 5,300 companies—including Google, eBay, and Adidas—to see everything that’s happening online so they can make smarter decisions, outpace the competition, and grow their digital businesses. From uncovering market trends to analyzing competitors and optimizing performance, our data provides the visibility companies need to win in a digital-first world.

We’re a global team of bright, curious, and kind individuals who thrive on solving big challenges together. In 2021, we went public on the New York Stock Exchange, and we’re continuing to scale new heights. Come be part of our journey.

At Similarweb, Product Marketing sits at the intersection of product, sales, and marketing—and is essential to how we bring our products to market and tell our story to the world. As we evolve and expand our platform, we’re looking for a seasoned

Vice President of Product Marketing

to lead our global product marketing function.

This is a transformative leadership role reporting directly to the CMO. You’ll lead a high-performing team responsible for solution positioning, messaging, competitive differentiation, go-to-market strategy, analyst relations, and customer-facing storytelling. You’ll bring together strategy and execution, uniting internal stakeholders around a cohesive narrative and enabling our teams to speak with one voice across every touchpoint.

We’re looking for a proven leader who is both highly strategic and hands-on—someone who can set a vision, inspire a team, and also roll up their sleeves to dive into messaging, launches, and customer engagement.

What You''ll Do

Lead and Grow the Team: Build, mentor, and scale a world-class product marketing team. Foster a culture of curiosity, excellence, and impact. Develop leadership capabilities across direct and skip-level reports.Craft Messaging That Resonates: Own and evolve Similarweb’s messaging and positioning. Ensure it is differentiated, customer-centric, and aligned with our broader narrative. Tailor messaging for key personas across industries—from CMOs and strategy leaders to analysts and performance marketers.Drive Go-to-Market Strategy: Partner with Product, Sales, and Customer Success to define and execute launch strategies for new products and features. Ensure launch excellence across content, enablement, measurement, and internal alignment.Fuel Competitive Differentiation: Collaborate closely with our competitive intelligence and product teams to keep messaging fresh and aligned to market dynamics. Embed clear points of differentiation into every touchpoint—from sales decks to website copy.Be a Thought Partner Across the Business: Work directly with VP- and C-level product and sales leaders as a strategic voice and challenger. Stay close to customers, analysts, and market trends to help inform product strategy and roadmap priorities.Elevate Analyst and Market Perception: Partner with Communications and Analyst Relations to shape how Similarweb is viewed across the industry. Develop briefings, narratives, and supporting materials to influence analyst evaluations and category leadership.Empower the Field: Collaborate with GTM teams to create the right content, tools, and training that drive commercial success. Ensure our front-line teams have what they need to deliver consistent, compelling customer experiences.Deliver the Message Yourself: Actively participate in events, keynotes, webinars, and customer briefings as a lead storyteller for Similarweb. Represent the voice of the company and help bring our vision to life externally.

What You’ll Bring

10+ years of experience in product marketing for SaaS, data, or technology companies; at least 5 years in a senior leadership roleDeep experience leading PMM in a multi-product, multi-persona environment, ideally in B2B or enterprise contextsStrong track record of developing strategic messaging and positioning in complex, technical domainsExperience partnering closely with executive stakeholders across product, marketing, and salesProven ability to scale high-performing, engaged, and empowered teamsExceptional storytelling and presentation skills—with the ability to simplify the complex and inspire audiencesA customer-first mindset, strong business acumen, and a passion for category creation and innovationComfortable navigating ambiguity and fast-changing environments with confidence and clarity

Why You’ll Love Being a Similarwebber

You’ll actually love the product you work with:

Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas:

We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization.

We offer competitive perks and benefits:

We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose:

Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword:

People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. Our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available here.Seniority level

Seniority level ExecutiveEmployment type

Employment type Full-timeJob function

Job function Product Management and MarketingIndustries Advertising Services, Software Development, and Technology, Information and InternetReferrals increase your chances of interviewing at Similarweb by 2xSign in to set job alerts for “Vice President Product Marketing” roles.

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