Product Manager/ Marketing Manager We''re looking for a Product Marketing Manager to lead go-to-market strategies and ensure our products resonate with customers in manufacturing, construction, and rail sectors. This role will focus on crafting compelling messaging, enabling the sales team, and supporting product adoption across key channels. The ideal candidate will have previous technical experience (not just digital), customer and market research, strategic positioning and market strategy such as bench marketing. Marketing Manager Key Responsibilities; Go-to-Market Strategy Lead the end-to-end product launch process: positioning, messaging, sales enablement, and promotional campaigns. Customer and Market Insights Conduct research and analysis to identify industry trends, competitor positioning, and customer needs. Messaging and Positioning Develop clear, compelling value propositions and translate technical features into benefits for target audiences. Ensure consistency across product descriptions, codes, and collateral. Sales Enablement Develop tools and materials (e.g. presentations, playbooks, training content) to support the sales team. Product Launches Drive coordination across departments to deliver successful new product introductions. Customer Advocacy Work closely with Sales and Customer Service to identify case studies, testimonials, and reference customers. Packaging and Product Presentation Oversee product packaging accuracy, including labelling ..... full job details .....