CRM and Loyalty Manager DTC and B2B West Midlands Competitive Salary + BenefitsZachary Daniels Recruitment are partnering with a nationally recognised, customer led business investing heavily in loyalty and customer engagement. This is an exciting opportunity to take ownership of CRM, loyalty and customer engagement strategy within a business that is investing heavily in customer retention, lifetime value and loyalty as key drivers of future growth.Reporting into the Head of Customer and Loyalty, the CRM and Loyalty Manager will play a pivotal role in shaping how the brand connects with customers across both digital and in-store channels. This role is ideal for someone who wants real ownership, enjoys working with autonomy and is passionate about creating loyalty strategies that deliver measurable commercial impact.This is a high visibility opportunity for a CRM and Loyalty Manager looking to make a genuine mark and build something meaningful.The CRM and Loyalty Manager will lead the delivery of CRM and loyalty strategy across the full customer lifecycle, driving stronger engagement, repeat purchase and long term value.This is a hands on role where you will combine strategic thinking with execution, owning campaigns, evolving the loyalty proposition and using customer insight to improve performance.The CRM and Loyalty Manager will have the freedom to shape ideas, test initiatives and influence the wider customer agenda.Key ResponsibilitiesDefine and deliver the CRM strategy ..... full job details .....