General Sales Manager – Main Dealer 

 Newbury Area

 £40,000 Basic | £60,000 OTE (Uncapped) + EV Company Car

An excellent opportunity for an experienced Automotive Sales Leader to take full responsibility for a high-performing dealership representing two established brands.

This is a pivotal role within the business, offering the chance to lead from the front, drive performance, and maximise profitability across both new and used car operations.

The Automotive Sales Manager Role

As General Sales Manager, you will oversee all aspects of the sales function across two brands, ensuring consistent performance, strong enquiry management, and maximum commercial output.

Key Automotive Sales Manager responsibilities include:

• Leading, motivating, and developing a successful sales team

• Driving volume, margin, and F&I performance across both brands

• Ensuring all enquiries are effectively managed, followed up, and converted

• Overseeing stock management, pricing strategy, and site performance

• Maintaining clear structure, process, and accountability across the team

• Working closely with senior leadership to deliver and exceed KPIs

 Automotive Sales Manager requirements

• Proven experience as a General Sales Manager / Senior Sales Manager / Head of Sales within a main dealer environment

• Strong track record of delivering results across sales, profitability, and F&I

• Experience operating within a multi-brand environment is highly advantageous

• A confident leader who can drive performance, standards, and team engagement

• Commercially focused with a hands-on, results-driven approach

What’s on Offer

£40,000 basic salary + £60,000 OTE (uncapped)

• EV Company Car

• Established, driven sales team

• Consistent, high-quality enquiry levels

• Clear structure, support, and progression opportunities

• The opportunity to make a real impact within a multi-brand operation

 The Opportunity

This role is ideal for a proven automotive leader looking to take ownership of a two-brand operation, where performance is recognised, rewarded, and fully supported.

 Interviews taking place now – secure your slot


Automotive Talent Partners Ltd

Specialists in exceptional sales executives and talented management professionals