Full details of the job.Vacancy Name

Digital Marketing ExecutiveVacancy No

VN451Employment Type

Full-TimeBusiness Name

Love2shopLocation

LiverpoolJob Purpose:

To assist in the planning, developing and implementation of the digital marketing strategy to drive customer acquisition, traffic, revenue and profit for the Love2shop brands.Principal Accountabilities:

Assist in the planning, coordination and implementation of the overall digital marketing strategyWork with the wider marketing team in planning integrated seasonal and product specific campaignsAssist in the development and implementation of the SEO strategy. Ongoing keyword research to identify new opportunities and/or support for efficient SEO and PPCAssist and manage the production of SEO contentAssist in outreach activities and backlink acquisitionHelp manage our Pay per Click campaigns, including ongoing optimisation of Ad copy, keyword targeting and bid management across Google and Bing.Monitor and report on the effectiveness of digital marketing activities using Analytics and other appropriate measurement toolsLearn to measure ROI and develop appropriate KPIs for digital marketing activity.Get involved in the running of our Social Channels, across both Organic and Paid ActivityHelp manage and improve our content marketing process, for distribution through all available online channelsWork with legal, compliance and finance teams to ensure that our agreements are commercially beneficial, future-proofed and secureStay up to date with the latest technology and digital best practicesMonitor competitor activity and provide regular updates to the wider teamTechnical Competencies (Knowledge, Skills and Experience Needed):

1 year of experience in digital marketing with hands on experience with SEO/SEM/PPC, Google Analytics and CRM softwareBasic knowledge of all different digital marketing channelsBasic knowledge and experience with online marketing tools and best practicesFamiliarity with web design principles and best practicesCritical thinker and problem-solving skillsTeam playerGood time-management skillsGreat interpersonal and communication skillsBSc degree in Marketing, Digital Technologies or a relevant field

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