Head of Marketing Wokingham Perm - £50-60K We are partnering with a leading UK B2B services provider, as it enters its next phase of commercial growth. They are seeking a Head of Marketing to transform marketing into a revenue-generating function. This role focuses on pipeline, performance, and measurable growth. This is unique opportunity to have a central role in shaping commercial strategy and influencing market positioning and future growth of this well-established successful business, a marketeers dream , with a people focussed culture The Role Reporting to the Managing Director and leading a team of 7 you ll : Define and execute full-funnel marketing strategy Align marketing initiatives directly with sales outcomes Optimise CRM and data-led processes (MS Dynamics) Implement predictive lead scoring and intelligent segmentation Drive campaign personalisation and conversion rate optimisation Leverage AI tools for content creation and automation Collaborate closely with Sales on pipeline growth Represent the business at industry events and strategic partnerships You will have a central role in shaping commercial strategy and influencing market positioning. Candidate Profile We are looking for a commercially-focused, data-driven marketing leader who: Has 5+ years experience in B2B marketing with demonstrable ROI Solid digital marketing background - SEO/ PPC/ social media and email campaigns Understands outbound growth and account-based marketing Has deep CRM expertise, ..... full job details .....