Overview

Head of Education and Events – UKandITitle : Head of Education and EventsReports to : Retail DirectorJob Location : Shiseido London Head OfficeMissionThe Head of Education and Events leads the UKandI Education and Events function to bring the unique DNA of each Shiseido UKI brand to life and drive sales ahead of the industry. This role reports directly into the Group Retail Director and partners closely with the National Field Sales Managers for NARS and Skin and Fragrance to support sales in-store through superior execution and experience, as well as online through retailer partnerships and content creation, working in close collaboration across all functions to determine and execute technologies and strategies that will secure a unique point of difference in the market place.Main ResponsibilitiesDevelop, drive and oversee delivery of the Education and Events Strategy for Shiseido UKI Brands, with retail excellence and brand DNA alignment at the heart, in support of the Group and Retail Strategy and KPIs, as communicated by the Retail DirectorLead and support the National Education and Events Managers and Trainers to deliver progressive and agile training strategies that meet national and retailer bespoke needsDevelop training tools and event formats to be innovative, digitally lead and shared as best practice ensuring customer-centricity is at the heartDevelop and create digital content for use within e commerce via close collaboration with Communications and Digital teamsTraining and Development

Work with key stakeholders (Marketing, Commercial and Communications and Digital Engagement) to identify and deliver opportunities within Education that are relevant to drive each brand’s DNA, focuses and strategies and leverages blended learning techniques and toolsDeliver concepts that support and enhance the consumer 360 journeyBe accountable for the evolution of Best In Class education practices, maintaining strong Brand Point Of DifferenceGain insights from both within and outside of Industry to further drive to be Education ExpertsPartner with the National Field Sales Managers and lead National Education and Events Managers to deliver internal and external BC training conferences and learning touch pointsEnsure diversity and inclusivity throughout education materials and practisesExpertise, Services and Events

Work with National Education and Events Managers to deliver disruptive and innovative activation strategies to support the launch calendar and retailer activity (store level and online)Lead and Inspire the teams, ensuring that content creation is unique to each brand and builds engagement through various/all touch points : experiential service at counter, disruptive content on social media, accessible via retailers online platforms, through events and specific customer groupsOwn launch and activation calendar for social content and in store activity ensuring brand and local relevance and all retail teams provided with assets to supportSupport with delivery of brand trainings and events as requiredDigital development

Drive brand national strategy through National Education and Events Managers to develop their teams to be brand influencers by providing tools to increase share of voice onlineDeliver a development curriculum for all field roles that directly benefits their job function and upskills teams to leverage digital tools for customers and in store teamsIdentify digital tools that will further enhance classroom and distance based learning and elevate the customer journey online and in storeSupport seamless omni-channel consumer journey through developing virtual understanding of the in-store teamsOwn education programme for brand advocacy platform to ensure delivery of quality, on brand contentEducation and Events Management

Find efficiencies within training programs across brands to improve team experience and strengthen Shiseido Group Best Place To Work goals for the in store teamsIdentify areas of cross brand opportunity for eventing and influencer activity, encouraging and facilitating partnership between the National Events and Education Managers where financially and strategically beneficial, with a One Shiseido mentalityEnsure team are collaborating cross-departmentally and communicating education strategy to support brand plans within agreed timeframes and 12 weeks outBe Accountable for all training budgets, actively seeking efficiencies with a “Return on Investment” mindset, backing into Group and Brand priorities and maximising profitabilityWork closely with both National Field Sales Managers, recognising, evaluating and executing strategies to drive motivation and engagementPartner with Retail Director to develop and maintain highly effective relationships with Retailers’ training teams, seeking to gain influence, prioritisation for Shiseido UKI brands and negotiate beneficial rates, as well as seeking to better understand the consumer, leveraging consumer insights and adapting training accordinglySkills and Experience

A comprehensive understanding of the beauty industry across skincare, make-up and fragrancesA proven track record of driving content creation, EMV, engagement and retailer recognitionExperience of creating, driving and delivering strategic retail and events programmes at national levelA minimum of 5 years’ experience in premium cosmeticsProven experience in training content creation, including use of digital platforms and blended learning techniquesProven experience in analysing training needs to drive course curriculum planning and executionA strategic and commercially minded leader, with demonstrated ability to identify, analyse and communicate key elements of strategic vision and execution as well as an ability to develop, recommend and implement winning education and events strategiesCreative and comfortable coming up with new ideas, with an appetite to take calculated risks and make things happenAn inspiring team leader with a proven track record in delivering a high performance culture in a team through coaching, mentoring, and leadershipA leader who achieves results by engaging with individuals across the organisation and is open to the challenge and ideas of others. Builds strong working relationships with colleagues internally and builds effective external partnershipsDigitally savvy, demonstrable experience of digital education tools and technology and bringing these to life to enhance the consumer experienceStrong project management skiIlsAbility to work closely with creative teams to bring creative assets to lifeTeam-player – highly collaborative and highly motivated to win as teamA high level of energy, drive, and positivity. A can-do attitude and solutions orientated approach.The Benefits You’ll Love

26 days holiday + bank holidays + your birthday day offHoliday buy – up to 5 daysDay off when you get married or move houseGenerous contributory pension scheme – match up to 8%Annual performance related bonusPrivate medical insurance with VitalityEnhanced parental allowanceGenerous product allocation and discountLife Assurance up to x4 your salaryFlexible Friday finishFlexible and hybrid workingWellbeing programmesAnnual performance and development reviews so you know your career is going in the right directionWe are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success.We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability or religion and are proud to promote a culture which supports and appreciates people from all backgrounds. We are always open to flexible working, part time arrangements and any adjustments which you might need to get the best experience whilst at work.We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion.We are proud to be recognised as a disability confident employer and have a number of internal employee forums which promote advocacy for our teams. If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you.Once you have applied for the role, our in house recruitment team will screen your CV. We will do our best to get back to all candidates who apply, however in some cases it may not be possible due to the high volume of applications. If you have not heard back from us within 30 days of your application, unfortunately this may be you have not been successful on this occasion.If your CV is shortlisted, then you will be contacted by our recruitment team. They will arrange a pre-screening call, to explore your motivation, suitability and role expectations. After the pre-screen, your application will be reviewed by the hiring manager. Successful applicants will be invited to at least 1 interview. Preferably, we would like to meet you in person and give you the opportunity to test your commute as well as see your potential place of work! In some cases, we may invite you to an assessment centre or to present your ideas in the form of a business presentation.Please note : If you do not have the right to work in the UK and would require sponsorship for this role then you must ensure you meet UKVI requirements for the position which may include having a degree level qualification. Please reach out if you need further information on this and whether we offer sponsorship.KEEN TO KNOW MORE?Click here to learn more about our brandsClick here to learn more about Our Principles and The Shiseido Philosophy

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