Marketing Associate - Baby products brand

At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector.We are seeking a

Marketing Associate

to join one of our portfolio brands. This brand in our portfolio is a beloved and well-known baby goods company with more than 1.5 million Instagram followers.The position is

full-time in London .What makes this an exciting opportunity?Opportunity to join a well-funded startup with top-tier investorsWork with a highly experienced and entrepreneurial teamThe brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!Competitive compensation packageWhat You''ll DoCreate variations of ad concepts when we find a winning ad conceptHelp manage customer community groupsAssist in developing and executing influencer marketing strategies and creative campaignsIdentify and reach out to influencers that fit our brandEstablish and develop relationships with influencersHelp manage affiliate program, discount codes and ambassador webpagesWho You AreA recent university graduateYou’re an avid social media user and are interested in digital marketingYou have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customer (a millennial/Gen Z mother)You have an eye for aesthetics and can create engaging contentYou take initiative and are driven by passionYou’re coachable and dedicated to continuous personal improvementYou’re tech literate and can learn new software with easeYou thrive in a high growth environment and enjoy a startup team cultureBonus:

you are our target customer yourself (millennial/Gen Z mother)! Not a requirement though :)If you have never received training in writing a cover letter before, please search online for guidelines on how to write a cover letter. We take cover letters very seriously!What languages do you speak, read and write fluently? *How comfortable are you with excel? Please explain in detail. *What are some consumer/DTC brands that you like or admire? What do you think makes them successful?

We review a lot of responses daily, and AI-generated ones are often easy to spot. We value authenticity over completeness, so feel free to skip a question if you''re unsure. Otherwise, we encourage you to try to think beyond common examples like Glossier, Gymshark, Rare Beauty, Ryanair, and Duolingo—we’re looking for fresh, original perspectives that reflect your own voice! *What are some consumer/DTC brands that you think are doing a great job with social media? Why?

We review a lot of responses daily, and AI-generated ones are often easy to spot. We value authenticity over completeness, so feel free to skip a question if you''re unsure. Otherwise, we encourage you to try to think beyond common examples like Glossier, Gymshark, Rare Beauty, Ryanair, and Duolingo—we’re looking for fresh, original perspectives that reflect your own voice! *We''re looking for avid social media users. Would you be open to sharing your social media handles with us? :) *Are you currently based in London? If not, why do you want to move to London? (Please note that we are only hiring in London for this role!) *Do you need visa sponsorship to work in the UK? *

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