We''re on a mission to put our clients at the heart of everything we do. To help us meet our ambitious growth targets, we''re hiring a

Marketing Automation and Demand Generation Lead - a leader who will drive the adoption and evolution of marketing automation across the business. This is a pivotal role within our Marketing team, where you''ll lead the development and execution of a firm-wide marketing automation strategy, enabling smarter, data-driven engagement, supporting our "One Firm" growth ambition.As Marketing Automation and Demand Generation Lead - Senior Manager within our Markets and Clients team, your key responsibilities will include:Leading the development and execution of a comprehensive marketing automation and demand generation strategy aligned with business growth objectives.Championing an "automation-first" mindset across marketing, BD, and client teams—coaching and influencing stakeholders to adopt new ways of working.Identifying and prioritising automation opportunities across the sales and marketing lifecycle, ensuring measurable impact.Owning and evolving our campaign framework, lead management processes, and governance—including lead scoring models and qualification criteria.Driving the integration of automation into our ABM strategy, ensuring personalised, scalable client engagement.Collaborating with senior stakeholders across Marketing, BD, Digital, and Data to embed automation into strategic initiatives.Ensuring compliance with GDPR and other data privacy regulations, embedding best practices into all automation activities.Leveraging client insights and behavioural data to inform campaign design, content strategy, and investment decisions.Building and leading a high-performing marketing automation team, mentoring colleagues across the business on best practices.Staying ahead of the curve on marketing technology, AI, and automation trends—bringing forward recommendations to enhance capabilities.Proven experience leading marketing automation and demand generation strategy in a complex, matrixed organisation—ideally within professional services or B2B.Deep expertise in platforms such as Microsoft Dynamics 365 Customer Insights Journeys (and/or HubSpot, Marketo, Pardot, Eloqua).Strong analytical skills with the ability to translate data into actionable insights.Excellent stakeholder engagement and influencing skills, with a track record of driving change.Strong project management capabilities—able to juggle multiple priorities and deliver at pace.Solid understanding of digital marketing, including SEO, SEM, and performance measurement.Experience working with offshore or distributed teams, managing collaboration, communication, and delivery across time zones.Preferred Qualifications include experience embedding marketing automation into ABM and demand generation strategies, familiarity with web analytics tools (e.g., Google Analytics), A/B testing methodologies, and certifications in marketing automation platforms (e.g., HubSpot, Marketo).The UK member firms of Grant Thornton are part of a global network of independent audit, tax, and advisory firms, comprising some 76,000 people in over 150 countries. We foster an inclusive culture where everyone’s contributions are valued, encouraging you to bring your whole self to work and pursue your passions. We support flexible working options to help maintain work-life balance.The impact you can make here extends beyond your day job—through secondments, fundraising, or investing in entrepreneurs in developing countries. Our firm’s values—purposefully driven, actively curious, candid but kind—guide us. We seek individuals eager to contribute, innovate, and uphold integrity for the benefit of our clients, colleagues, and communities.

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