Overview

Birmingham, UK / Birmingham / SaaS / Head of Marketing / Software / B2B Marketing / Hubspot / Marketing Campaigns£75,000 - £90,000 + BenefitsAn exciting opportunity for a marketing professional to join as Head of Marketing, leading multi-channel marketing efforts across clients. An analytical role, requiring a data-driven and collaborative leader who can balance strategy with execution.Responsibilities

Identifying, planning and driving B2B marketing strategies to generate sales leads and prospection listsDesign and implement B2B marketing processes, pipeline management and dashboards in Hubspot CRMImplement tools and campaigns such as email automation and paid search and socialWork closely with the product team to improve marketability of productUse data and analytics to improve marketing effortsQualifications

Well experienced in B2B or B2C demand generation in a management position with proven success in developing and executing multi-channel acquisition programs, preferably in the SaaS spaceAbility to think strategically, analyse performance and user data, identify trends and present key findingsFirst-hand experience in running performance marketing campaigns, Google AdWords, Facebook ads, LinkedIn ads, etc.Proven knowledge of Hubspot, ad platforms, social platforms and other marketing toolsBright Executive Recruitment is acting as an employment agency in relation to this vacancy.LNKD1_UKTJ

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