Digital Marketing Manager
Established, growing Tour Operator is keen to recruit a Digital Marketing Manager to join their Marketing Department in Birmingham (hybrid working available). We are seeking a highly hands-on, creative Digital Marketing Manager to take full ownership of our digital presence. This role is ideal for someone who enjoys both strategy and execution - from launching campaigns to writing copy, analysing performance, and continuously improving results. You will play a key role in driving online bookings, increasing brand visibility, and bringing our travel experiences to life through engaging digital content. Salary is circa £50k pa dependent on experience and there is excellent opportunity for career development.JOB DESCRIPTIONDigital Campaign Execution (Hands-On)Plan, build, and optimise digital campaigns across Google Ads and Meta platformsTake ownership of campaign setup, targeting, testing, and optimisationManage budgets closely to deliver strong ROI and cost efficiencyCreative Content and Brand StorytellingWrite and oversee engaging, high-converting copy for ads, emails, and website contentDevelop inspiring travel content (blogs, itineraries, social posts) that drives engagement and bookingsWork closely with designers (or create simple assets yourself) to bring campaigns to lifeEnsure brand tone and visual identity are consistent across all channelsWebsite and Conversion OptimisationManage and update website content, landing pages, and offersContinuously improve user ..... full job details .....
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