An established and growing organisation within the construction sector is seeking an experienced Marketing Manager to lead its brand and digital marketing function. This Marketing Manager role offers the opportunity to drive strategic marketing initiatives in a commercially focused, project-led B2B environment.The Marketing Manager will be responsible for developing and delivering integrated marketing campaigns that generate qualified leads and support pipeline growth across construction markets. The Marketing Manager will work closely with Sales to ensure strong marketing-to-sales alignment and measurable commercial impact.The RoleCampaign Planning and Performance:Develop and deliver integrated product and brand marketing campaignsDrive awareness, engagement and qualified lead generationPlan, execute and track campaigns using Salesforce CRMMonitor dashboards to assess lead quality, conversion rates and pipeline impactProvide data-driven recommendations to improve ROISalesforce CRM Ownership and Optimisation:Manage and optimise Salesforce as the central marketing platformBuild workflows, automation and lead nurture programmesEnsure accurate lead capture, segmentation and attributionMaintain reporting dashboards and performance visibilityWork closely with Sales to improve MQL to opportunity conversionDigital Marketing and Lead Generation:Deliver digital marketing strategy across website, SEO, SEM and paid channelsManage email marketing including segmentation, automation and ..... full job details .....