img
Permanent

Global Offline Media Senior Program Manager

City
money-bag 10000-500000 Annual
3078999172
Posted Yesterday

The Opportunity: The Global Media Senior Program Manager is responsible for the brand/direct response media planning/buying management for offline channels for our expansion and international markets. This includes leading and driving the media strategy/planning and stewardship of the buying through our agency partners. In this role, you will be accountable for driving efficient conversions based on annual set metrics and ensuring the appropriate use of media spend. You will work in collaboration with international Brand, Global Marketing Services and Strategy and Planning teams. The Day-to-Day: Manage annual media planning and execution, including budgeting, setting core metrics, vendor searches, and ongoing buy optimization and management Manage relationships with external agency partners Work with external agencies and internal research partners to extract channel insights and develop relevant changes to improve channel performance Direct daily operations of media planning, buying, optimization and post buys Lead in the exploration, analysis, and testing of new media opportunities across channels, platforms and countries Using expertise, analyse core metrics and data to continuously optimise media buying and campaigns Identify opportunities and latest media trends that impact our target prospect Present recommendations, reports and findings to senior management Effectively understand the full brand advertising path to purchase (from brand awareness to ..... full job details .....

Perform a fresh search...

  • Create your ideal job search criteria by
    completing our quick and simple form and
    receive daily job alerts tailored to you!

Jobs. Straight to your inbox!