You will take full ownership of planning, executing, and optimising paid campaigns with a laser focus on ROAS and CPA. You''ll be responsible for creating sophisticated campaign strategies that align with our commercial goals, constantly testing new creative, verticals, and audience combinations to drive performance. This is a hands-on role for a true platform specialist who thrives on accountability, autonomy, and proactively bringing new ideas to the table to deliver measurable results. Key Responsibilities Strategy and Execution: Develop and execute paid media strategies across Google Ads (Search, PMax, YouTube), Meta (Facebook/Instagram), and LinkedIn, with a focus on generating high-quality leads. Campaign Management: Manage and optimise high-budget campaigns, overseeing everything from campaign structure and ad copywriting to advanced audience targeting, bidding strategies, and budget allocation. Technical Setup and Tracking: Set up and manage all conversion tracking using Google Tag Manager and GA4, ensuring accurate performance reporting and attribution across all platforms. Optimisation and Testing: Continuously monitor campaign performance data (CPC, CTR, CPA, ROAS) to identify areas for improvement. Implement a rigorous A/B testing schedule for creatives, headlines, landing pages, and audience segments. Data Analysis and Reporting: Carry out detailed performance reporting, translating complex data into clear insights and actionable recommendations for the wider ..... full job details .....