About us

Imperial Brands plc (FTSE 30) is a c.£32bn revenue fast moving consumer goods manufacturer, marketer, distributor, and seller of a wide range of tobacco brands and increasing next generation brands (NGPs). With a new and dynamic leadership team, Imperial Brands is now expediting its ambitious vision. This includes the organization undergoing significant transformation encompassing both corporate infrastructure and the consumer experience.The roleLeading the Combustibles Brand Management sub- function within CCO organisation in Imperial is a substantial role which is central in driving Imperial’s evolution into a consumer-centric organisation – a critical component of the Group’s strategy.This role will set strategic vision and brand ambition for Imperial Brands multi-regional combustible brands to unlock growth opportunities and will successfully develop effective brand strategies and positioning that increase brand relevance.Key accountabilitiesLead the Combustibles Brand Management sub-function of CCO organisation, responsible for equity growth and initiative success of Imperial’s multi-regional brandsSet strategic vision and ambition for Multi-regional Combustibles brands to unlock growth opportunitiesDevelop brand strategies and positioning for Multi-regional Combustibles brands with particular focus on Tier 1 markets and their must win battles, whilst maintaining relevance in other marketsDefine long-term and annual brand plan, incl. portfolio initiatives (innovation / BAU), equity strategy, global activation and communication guidelines to supportConsumer marketing pillar in playbook creation for local planning and activationDefine and manage global assets for markets to enable effective consumer engagementDefine brand innovation requirements in line with brand strategy and consumer needs and briefInnovation and Portfolio management teams accordinglyHelp Multi regional director drive the consumer agenda across the entire Imperial group – ensuring brand decisions are grounded in consumer insight to give clear competitive advantageIdentify, interpret and capitalise on marketing and consumer trendsSkills and experienceEducated to degree level in relevant field Proven brand marketing experienceDemonstrated ability to think both strategically and creatively Commercial acumenOutstanding verbal, written and interpersonal communications skillSector experience across FMCGExperience of using consumer and market insight to drive commercial gain Highly collaborative#J-18808-Ljbffr