We are seeking an enthusiastic and driven Area Sales Manager to cover the East Anglia region. This is an exciting opportunity to work with a leading organisation in the agricultural machinery sector, promoting a strong product portfolio and supporting both dealers and end customers across the region. The business is family owned, with their team at the centre, they believe in personal development through training and support programmes. The Role:As Area Sales Manager, you''ll be responsible for:Promoting all brands within the portfolio to root crop, vegetable, and beet growers.Developing and maintaining strong relationships with customers and dealers.Delivering area sales targets, forecasting, and budgeting effectively.Driving proactive sales strategies and coordinating activities across the dealer network.Providing product support to dealer representatives.Communicate and coordinate area sales activity.Monitoring market trends and competitor activity to maintain a competitive edge.Managing area sales orders and working closely with the wider sales team.About You:We are looking for someone who is:Resilient, with strong communication and relationship-building skills.Experienced in sales and/or management, ideally in machinery, high-value goods, or agriculture.Commercially aware, with excellent analytical and numerical abilities.A pragmatic, solutions-focused thinker.Able to prioritise tasks and workload efficiently.Competent with Microsoft Office and ERP systems.What''s on ..... full job details .....