OverviewBusiness Development Manager | Barclays | London

Barclays Private Bank is looking for a highly motivated Business Development Manager (BDM) to join our London team. The role is central to driving and generating new client opportunities, focusing on High Net Worth (HNW), Ultra High Net Worth (UHNW), and Family Office clients. You will play a key part in identifying, developing, and pursuing prospects through both cold origination and warm referrals, ensuring a sustainable pipeline of future opportunities for the Private Bank. In this role, you will work closely with Private Bankers and specialist investment and wealth teams to turn market insight into actionable strategies. You will leverage internal and external data sources, conduct research and analysis, and develop approaches to target individuals around personal liquidity events such as MandA transactions. Additionally, you will support governance and reporting, manage pipeline activity using CRM systems, and act as a representative of the Private Bank to strengthen relationships with internal stakeholders and external Key Business Introducers (KBIs). This is a high-impact position requiring proactive business development, strong analytical capability, excellent communication skills, and the ability to translate insight into strategy that drives client acquisition, retention, and growth.

Essential Criteria

Proven experience in origination, business development, and client targeting.

Track record of developing new relationships from cold or standing-start.

Strong analytical and numerical skills; proficient in Excel and PowerPoint.

Experience in high-volume proactive outreach to cold prospects through a variety of channels, with a focus on generating new business opportunities and expanding market presence.

Excellent verbal and written communication skills, able to present complex investment solutions clearly and compellingly.

Strong relationship management and interpersonal skills.

Organised, methodical, and disciplined in following up with new prospects and KBIs.

Self-motivated with the ability to work independently and take initiative.

Desirable Criteria

Extensive experience in Banking, Business Development, MandA Origination, or Recruitment.

Understanding of Barclays’ investment proposition and/or Private Banking, Wealth Management, Private Equity, or MandA.

Strong interest in financial markets and the macroeconomic environment.

Awareness of the MandA ecosystem in your location.

Ability to create materials and present to a broad audience of stakeholders and business partners.

Preferred 4–6 years’ experience in Banking, Origination, Research, or Business Development.

Purpose of the roleTo identify and capitalise on business opportunities, expansion of the customer base, relationship management, and driving of revenue growth.

Accountabilities

Execution of market research and analysis to support the identification of potential opportunities, market trends, and customer needs, to develop strategies for business growth.

Identification of leads through various channels such as networking, referrals, cold calling, and attending industry events.

Management of existing client relationships to understand their needs and identify opportunities for cross-selling or upselling banking products and services.

Development and execution of strategies to acquire new business and expand the customer base, including preparation of proposals, presentations, and negotiation of contracts.

Collaboration with product managers, credit analysts, product specialists, operations, and other internal stakeholders to ensure seamless delivery of products and services to clients.

Forecasting of sales targets and tracking progress against goals, including regular reports on business development activities, pipeline status, and sales performance to management.

Contribution to the development of business development strategies and initiatives to drive revenue growth and achieve business objectives.

Vice President Expectations

To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures.

If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements.

If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.

OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions.

Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.

Manage and mitigate risks through assessment, in support of the control and governance agenda.

Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.

Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.

Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.

Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.

Adopt and include the outcomes of extensive research in problem solving processes.

Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

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