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Contract

Marketing Operations - Content Effectiveness Manager

London
money-bag 300.00-300.00 Daily
3083482970
Posted 1 week ago

Marketing Content Effectiveness ManagerWe are looking for a Content Effectiveness Manager to join my FMCG client''s comms team to share responsibility with another manager in delivering high-quality creative insights and reporting to the business. The comms team you will join partners with brands and markets across various FMCG products to drive content and creative effectiveness at scale. The team delivers over 500 creative effectiveness reports annually, builds global best practices, and pilots innovative measurement solutions to continuously improve the impact of our content investments. Essential SkillsExperience in Consumer and Market Insights or Creative Effectiveness (client-side or agency side)Strong analytical skills with the ability to translate data into compelling storytelling Autonomous, proactive, and highly collaborative working style Excellent communication and stakeholder management skills Able to hit the ground running and start ASAPAble to work on site 2 / 3 days a week in a flexible working environmentExperience of working in the FMCG sector is preferred,Marketing Operations/Content Management experience (5years+)Core Role DutiesAct as the link between our client and marketing agencies to ensure that all content/campaigns are as effective as possible and adheres to brand standards and that the messaging is effective,Partner with external agencies to execute creative testing, analyse and interpret results, and present clear, actionable recommendations to ..... full job details .....

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