Student Marketing and Ecommerce Manager

Senior Ecommerce Manager 60,000- 70,000 Permanent, Full timeGleeson Recruitment Group have exclusively partnered with Higher Education Business to recruit a Senior Ecommerce Manager into their growing team. A brand new role to the business due to on-going expansion, you will define and deliver the ecommerce strategy, with a focus on customer retention, driving basket spend and customer lifecycle. You''ll be hands-on in optimising our website, improving user experience, and delivering effective promotional activity.This role will rely on the usage of data and insights, you will use the CRM to understand customer buying behaviour, to optimise ecommerce activity and improve online conversion rates. An exciting time to join the business - this role will suit someone who is a strategic thinker and result driven, but still enjoys being hands on with delivery.The Role:Develop and implement an effective ecommerce strategy aligned with overall business growth goals, identifying opportunities for growth and expansion in the online market.Manage the performance of the ecommerce website to ensure a seamless user journey and improve Conversion Rate Optimisation (CRO).Utilise data-driven analytics to monitor customer behaviour and market trends, making informed decisions to enhance the customer journey.Use the CRM to understand customer behaviour and build tailored and targeted communications to drive customer retention.Collaborate with commercial and marketing teams to implement ..... full job details .....
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