Senior Direct Marketing Manager
The Talent Set are delighted to partner with a prominent health charity on a fantastic Senior Direct Marketing Manager role. This position offers an exciting opportunity to lead impactful campaigns that engage supporters and drive meaningful change within the community. Role Overview The successful candidate will oversee the planning and execution of strategic direct marketing campaigns, ensuring alignment with organisational goals. They will manage campaign development from inception to analysis, fostering supporter engagement and maximising fundraising outcomes. This is a 12 month fixed term contract. Key Responsibilities Develop and implement innovative direct marketing strategies to increase supporter acquisition and retention. Manage multi-channel campaigns across direct mail, email, and digital platforms, ensuring messages resonate with target audiences. Analyse campaign performance, providing insights to optimise future initiatives and improve ROI. Collaborate with internal teams and external partners to coordinate campaign activities and messaging. Monitor project timelines and budgets, ensuring timely delivery and cost efficiency. Use data and analytics tools to segment audiences and personalise communications effectively. Support the development of supporter journeys that enhance engagement and long-term loyalty. Person Specification Proven experience in direct marketing, preferably within charity or health sectors. Strong understanding of multi-channel campaign ..... full job details .....
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