Head of Finance - Marketing

OverviewJoin our UK Online Commercial Finance team as a strategic finance partner to Marketing! In this high-impact role, you''ll help shape smart investment decisions, drive profitable growth, and maximise ROI. We''re looking for a commercially savvy finance professional with the confidence to influence senior leaders and the insight to turn data into strategy.
Responsibilities
Lead financial planning, forecasting, and reporting for Marketing spend, ensuring alignment with company strategy and budget
Partner with the Marketing leadership to evaluate the efficiency and ROI of campaigns, channels, and initiatives
Drive financial challenge and support decision-making on media planning, digital spend, sponsorships, partnerships, and promotional activities
Support the budgeting and profit planning process, ensuring marketing assumptions are realistic and aligned with business objectives
Collaborate with Commercial department, FPandA, and BI teams to integrate marketing data into broader PandL analysis
Provide strategic recommendations on spend optimisation, pricing of campaigns, and customer segmentation
Proven track record in commercial finance roles, ideally with a focus on Marketing, Customer, or Commercial analysis
Good understanding of marketing metrics (CPA, LTV, ROI) and their link to PandL performance, with excellent analytical, modelling, and presentation skills
Have the ability to influence and challenge senior stakeholders, balancing financial discipline with commercial opportunities
Qualifications
Qualified accountant (ACA, ACCA, CIMA) with significant post-qualification experience
Experience in roles focused on Marketing, Customer, or Commercial analysis
About the company and cultureWe are committed to responsible gambling, and we are looking for people who can support our ethos. Our roles offer more than just a job, you''ll become part of the evoke family. We have created an environment where our people can thrive. We''ve described some of the benefits below:
Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities
Perks and discounts: Discounts at a range of high-street retailers
Financial: Competitive salary, pension, and bonus schemes
Health and wellbeing: Tools and services to support well-being, including mental health and financial education; gym discounts and cycle to work scheme
Hybrid working: Work from home up to 80% with 20% office time for collaboration
Healthcare: Comprehensive healthcare benefits (or a cash alternative)
Pension, income protection and life assurance
More about evoke: We are a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. We offer flexibility and a culture built on trust, with opportunities for career development and a supportive environment.
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