Marketing Manager Stafford Salary £50k basic The Marketing Manager will be responsible for leading and executing the company marketing strategy across all channels, ensuring alignment with the business''s commercial objectives and its mission to deliver its business solutions to clients across the UK. Key Responsibilities Strategic Marketing and Brand Positioning. To Develop and implement the annual marketing strategy and communications plan to support business growth and market leadership. Strengthen brand identity, ensuring consistency across all channels and materials. Campaign Management and Lead Generation. To design and execute integrated campaigns (email, social, digital, PR, print) to generate qualified leads and support the sales team. Track and analyse campaign performance metrics, adjusting strategies to maximise ROI. Leverage SEO/SEM, PPC, and remarketing to increase visibility in key customer segments. Digital Marketing and Content Development on the website. Create engaging content including product brochures, case studies, blogs, videos, and whitepapers. Oversee social media activity to enhance brand presence and industry engagement. Market Research and Customer Insight Collaborate with the sales team to gather insight from the field and translate it into actionable marketing strategies. Use data and analytics to improve targeting and measure campaign effectiveness. Organise business presence at trade shows, exhibitions, and customer events. ..... full job details .....