Overview

At Optimizely, we\''re on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We are proud to help more than 10,000 businesses, including HandM, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.At our core, we believe work is about more than just numbers it\''s about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the \"One Optimizely\" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued. Join us and become part of a company that\''s empowering people to unlock their digital potential!To get a sneak peek into our culture, find us on Instagram: @optimizelyJob Responsibilities

Manage 5-10 in-person events annually.Plan and support the execution of Optimizely’s flagship conference, Opticon as well as several core annual company events including (but not limited to) global sales kick-off, executive summits and employee reward events.Work closely with executives, senior leaders, and stakeholders to define event messaging, timelines, agenda, speakers and content strategy.Ensure event timelines and deadlines are maintained.Manage all event communications, both internally and externally.Deliver exceptional attendee experiences which drive engagement, attendance, participation and post-event follow-up response.Work closely with Go To Market (GTM) partners and cross-functional marketing teams to develop repeatable content, tools, systems, processes and guidelines to drive scale and impact.Partner closely with the broader marketing teams to ensure there is consistency of messaging across all aspects of events.Support budget management and closely track spend against targets.Set success criteria, measure and report out the impact of each major event on awareness, engagement and pipeline acceleration metrics.Collaborate with internal stakeholders to innovate, design and deliver impactful events and brand experiences that meet objectives, set the bar and leverage the skills of the team.Collaborate with key stakeholders to ensure events accomplish shared goals of building and accelerating pipeline, deal progress, existing customer share expansion, and community building.Knowledge and Experience

3-5 years delivering successful event experiences (in-person event experience required; experience in digital/software sector preferable).Willingness to travel to attend onsite events across North America and Europe.Creative, collaborative, and resourceful.Ability to multi-task and prioritize in a fast-paced and dynamic work environment.Lead and influence with executives and cross-departmentally.Data-driven mindset focused on setting and measuring KPIs and pipeline metrics.Strong understanding and practice of event strategy and content development.Knowledge and experience with online event platforms and tools (experience using Cvent preferable) for digital, live-streamed and in-person events.Experience working in both digital and in-person event environments.Experience working with external event agencies and production teams (preferable).Ability to create net new events, based on business need.Experience working in an integrated marketing/demand gen organization.Positive and motivated self-starter.Comfortable dealing with ambiguity, with the ability to drive clarity for the team.Excellent financial prowess, evidence of having tackled ambiguous problems and broken them down into well-scoped solutions.Excellent interpersonal, facilitation, and communication skills.Experience with experimentation, marketing technology, data and analytics, or product management a plus.Education

Developing PlansInteracting with People at Different LevelsCoordinating Project ActivitiesControlling CostsDisplaying Confidence and ComposureOptimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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