The Education and Training Foundation (ETF) is the national support body for the Further Education (FE) and Skills workforce. They champion the educators and leaders who empower learners aged 14 and above, setting professional standards, promoting excellence in teaching and leadership, and enabling career-long development. We are now supporting ETF to recruit for an Associate Director of Customer Strategy and Propositions to lead the development of high-impact, insight-driven offers that meet the evolving needs of the FE and Skills sector. This strategic leadership role will embed a customer-first, data-led approach across the organisation, shaping compelling propositions for both individuals and organisations. You''ll oversee the design and continuous improvement of ETF''s offer, including membership, professional statuses, and CPD programmes, ensuring each delivers value, impact, and sustainable growth. Working cross-functionally, you''ll drive end-to-end proposition planning, from market insight to investment prioritisation, securing ETF''s reputation as a trusted and responsive partner. Key Responsibilities: Lead a customer-focused strategy alongside stakeholders to evolve ETF''s products, services, and experiences in line with sector needs. Analyse market trends, policy shifts, and workforce challenges to guide audience segmentation and prioritisation for individuals and organisations. Drive ETF''s customer insight and research agenda, ensuring all decisions are ..... full job details .....