Shopper Marketing Manager
We are seeking a talented Shopper Marketing Manager to join the marketing team within the FMCG industry. The role involves creating and executing shopper marketing strategies to enhance brand visibility and drive customer engagement.Client DetailsThis opportunity is with a well-established company in the FMCG sector, known for its focus on delivering quality products to its customers. The organisation operates as a medium-sized team and values innovation and results-driven approaches.DescriptionDevelop and implement shopper marketing strategies aligned with brand goals.Collaborate with internal teams to ensure consistent brand messaging across all touchpoints.Analyse market trends and consumer behaviour to optimise campaigns.Manage relationships with retailers to drive product visibility and sales.Monitor and evaluate the performance of marketing activities, providing actionable insights.Coordinate with external agencies to deliver effective promotional materials and campaigns.Ensure budget management and cost efficiency in all marketing initiatives.Support the development of long-term brand growth strategies within the FMCG sector.ProfileA successful Shopper Marketing Manager should have:A degree in marketing, business, or a related field.Proven experience in brand management within the FMCG sector.Strong understanding of shopper marketing principles and strategies.Excellent project management and organisational skills.Ability to analyse data and translate insights into ..... full job details .....
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