Fractional CMO | 1-2 Days a Week | Online Retailer

An ambitious online retailer is seeking a Fractional CMO to help accelerate growth during a critical scale-up phase. This role is ideal for a commercially minded marketing leader who can balance strategy with hands-on execution. The Fractional CMO will play a key role in shaping performance marketing, customer acquisition, and retention, while building the foundations for long-term brand growth.

• Develop and execute a growth-focused marketing strategy, with performance marketing at its core.

• Lead paid media activity across Google Ads, Meta, TikTok, and emerging platforms - optimising for CAC, ROAS, and LTV.

• Build and refine customer acquisition funnels, using data to continuously test, measure, and improve results.

• Drive retention through CRM, lifecycle marketing, and loyalty programmes to increase repeat purchase and customer value.

• Own the marketing budget, ensuring spend is closely tracked and delivers measurable ROI.

• Collaborate with trading, operations, and product teams to ensure campaigns align with commercial priorities.

• Introduce scalable processes, tools, and reporting frameworks to give the business visibility of marketing performance.

• Act as a hands-on leader, rolling up sleeves to get into the detail while setting direction for future growth.

• Provide strategic insight on brand positioning, content, and storytelling - ensuring short-term performance is balanced with long-term brand equity.

• Proven experience in senior marketing leadership within eCommerce or DTC businesses.

• Deep expertise in performance marketing (Google Ads, Meta, TikTok, etc.), with strong analytics and optimisation skills.

• Track record of building acquisition and retention strategies in fast-paced, high-growth environments.

• Ability to operate in a scale-up context: agile, resourceful, and comfortable with limited structure.

• Hands-on operator who thrives on detail, while also setting the big picture strategy.

• Strong commercial acumen with an ability to link marketing performance to overall business goals.

• Previous experience as a CMO, Marketing Director, or Head of Marketing with exposure to scaling a digital brand.

This Fractional CMO role offers the opportunity to directly shape the growth trajectory of a scale-up retailer. It''s a chance to make an immediate commercial impact, put your stamp on the brand''s marketing function, and set up the foundations for future success - all while working in a flexible, fractional capacity.