Digital Account Director - FTC

Digital
Account Director –
Richemont
(Cartier, Van Cleef)
, Kenneth Green, Coca ColaAbout
WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.comAbout
EssenceMediacom
: A Leading
WPP Media
BrandEssenceMediacom
:EssenceMediacom
is a new breed of media agency. Grounded in analytics and insights and powered by data and technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data and technology, built for people and algorithms, built around diverse schools of thought, built to test and learn at scale, and, crucially, built to evolve.Role Summary and ImpactWe are looking for a
digital
specialist
across
d
isplay and
p
rogrammatic
to continue their career as
Account
Director.
This person
will
assume
day-to-day
responsibility
and strategic
digital planning across the
d
isplay and
p
rogrammatic space for Riche
mont (Cartier,
V
an
Cleef, Piaget), Kenneth Green and Coca Cola,
and will
also
help
oversee a team of more
junior staff responsible for the
everyday
running of th
e
account.Experience
managing
a
team of
digital
specialists, preferably in an agency
environment,
would be of benefit.
This person will also be required to develop strong relationships with clients, suppliers,
and other stakeholders
becoming a
trusted
voice for all things
d
isplay and
p
rogrammatic
.
As such the ideal candidate is someone with
extensive knowledge of
digital
advertising
across key platforms
.
A closer lookYou hold excellent knowledge of the UK
d
igital
media
landscape and are well-versed in
planning and activating across
digital media.
You have strong communication and project management skills and can engage with stakeholders effectively. You will also work
closely with other media specialists to
oversee delivery of
an integrated plan, often taking the lead in using digital/social
to link other media channels and understanding how other media plans fit in the system.
You
will be responsible for delivering exceptional and exciting
digital
work as well as the output of a
manager
for
a
team of planners
.
Key Responsibilities:Account
Directors
are
charged with
responsibility for the
day-to-day
d
igital strategy and output
of one (or more)
client
accounts,
with several key areas of focus.
These include:
Client
and Partner
ManagementResponsible for
delivering on
the over-arching
d
isplay and
p
rogrammatic
strategy across the account(s) and ensuring this ties in with the wider digital and comms strategy.Acting as
a
key
digital
point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s
digital
output.Demonstrating
a
deep
understanding of the media and technology developments that influence
your
client’s business. Able to identify opportunities to test and innovate in the
d
isplay and
p
rogrammatic
space, presenting these opportunities to stakeholders and securing client backing.Managing internal and external stakeholders to ensure multiple projects can be delivered simultaneously and to the required standard.Building and maintaining relationships with the key media partners
and tech platforms
.Campaign ManagementOverseeing the production of comprehensive
digital
media plans (+ supporting material) that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back,
both to internal and external stakeholders.Responsible
for the end-to-end
setup (from brief to end of campaign report)
of
digital
campaigns across all relevant platforms
/partners, working with 3
rd
party vendors and in-house programmatic teams to ensure accurate setup
of campaigns
.Responsible for maintaining the standard of regular quality assurance (QA) checks undertaken by
those
working on the account to ensure campaigns are set up to defined best practice standards (and helping to evolve these best-practices as necessary).Working with team to ensure the standard and accuracy of weekly/monthly campaign performance reports.
Leading
client calls on a regular basis and supporting the
wider
team to present results as necessary.Ensuring all performance commentary delivers valuable insight and recommendations to clients. Working with the team to identify trends and recommend actions to capitalise/mitigate these trends as necessary.Ensuring the standard of end-of-campaign reporting and quarterly/annual reviews. Leading standalone research projects as required by the client.
People ManagementEnsuring the effective management
1 or 2 Digital Planner Buyers
,
ensuring workloads are sufficiently monitored and prioritised to ensure deadlines are met.Work with your
team leadership to help train and develop entry level team members. Leading by example to motivate and encourage all those with less experience on the team.Communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. Leading presentations where necessary.Operational ExcellenceIdentify opportunities to test and innovate in the
digital
space. Presenting these opportunities to stakeholders and securing client backing.
Developing these into initiatives that can be used to further evolve the standard and efficiency of
digital
buying across the wider team.Developing tailored testing/learning agendas for clients that drive clear and actionable insight.Working closely with planning team + other channel specialists to ensure
our digital
activity compliments and enhances the wider marketing mix.Collaborating on thought-leadership pieces and POVs for the agency
.Responsible for the
accurate
and effective management of agency finance processes.
Ensuring the immediate team fulfil the mandatory finance process in a timely and accurate manner to ensure prompt payment/invoicing and minimise finance queries.
Skills and ExperienceAt
WPP Media
, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace
WPP and
WPP Media
’s
shared
core
value
s:Be
Extraordinary
by
Leading Collectively
to
Inspire transformational Creativity.Create an
Open
environment by
Balancing People and Client Experiences
by
Cultivating Trust
.Lead
Optimistically
by
Championing Growth
and Development
to
Mobilize the Enterprise
.About You:Experience working in a busy agency or client-side
d
isplay and
p
rogrammatic
team is key to this role.
We are looking for a candidate who
is able to
display the following attributes:Strategic Campaign Management
: You have a strong background in planning, managing, and optimising display and programmatic campaigns
.Reporting and Insights:
You are skilled at compiling detailed, insightful end-of-campaign reports and presentations, and have experience collaborating with teams to deliver regular client updates, such as QBRs and annual reviews.
Client and Stakeholder Relationships
: You have a track record of building strong relationships with clients and external partners. You are confident presenting to clients and leading calls,
ensuring clear and effective communication at all times
.Collaboration and Attitude
: You thrive in a collaborative team setting, bringing a positive, proactive, and solutions-focused approach to your work.Team Leadership and Development
: You have experience line managing and mentoring team members, supporting their development, and ensuring day-to-day workloads are managed effectively. You are comfortable training junior colleagues and fostering an inclusive, supportive team environmentTeamwork is key to this
role
and we are looking for someone who is collaborative, friendly, and with a can-do attitude.In return the successful candidate can expect to work as
a member
of a
fun and engaging
team
that is part of a
company
that
truly champions learning, development and will invest in your career
over the long term.
Life at
WPP Media
and BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment.
WPP Media
employees can tap into the global
WPP Media
and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media
is an equal opportunity employer and considers applicants for all positions without discrimination or regard to
particular characteristics
. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we''re together, fostering creativity, collaboration, and connection. That''s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.Please read our Privacy Notice (
https://www.wppmedia.com/pages/privacy-policy
)
for more information on how we process the information you provide.While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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